Integrated Marketing & Paid Media Marketing Manager

HH Global•San Francisco, CA

About The Position

We are seeking a highly organized and strategic Integrated Marketing & Paid Media Marketing Manager to join our client’s Health + Home Brand team. This role is critical for executing high-impact brand media campaigns with strategic partners. You will be responsible for ensuring quality across partner activations and managing the full lifecycle of paid media trafficking and reporting.

Requirements

5-7+ years in management with direct experience involving paid media
Proficiency in managing social ad platforms (Meta, TikTok, YouTube)
Familiarity with Brand Lift Study (BLS) methodologies.
Proven ability to manage complex relationships with high-profile clients, agencies, and platform partners.
Bachelor’s degree in Marketing, Communications, or a related field
Exceptional organizational skills with experience managing tight timelines for multi-channel campaign launches.
Strong ability to lead cross-functional planning sessions and confidently present media strategies to senior client leadership.

Nice To Haves

agency-side experience or experience working in tech/consumer goods is highly preferred.

Responsibilities

Assist with the development of the client’s brand campaign marketing materials.
Support the development of co-marketing initiatives with major retail partners and consumer brands to integrate media strategies into key retail tentpoles and sponsorship moments.
Collaborate cross-functionally with the client’s internal teams and external partners to facilitate the rollout of GTM initiatives, troubleshooting roadblocks to maximize channel investments and brand consideration.
Manage the end-to-end paid media trafficking process across brand media, including Social Platforms, YouTube, Podcasts, and TV/CTV.
Coordinate with internal media team and external agencies to ensure creative deliverables and rotations adhere to best practices and technical specifications.
Lead the tracking and reporting of campaign performance, asset spend, brand lift, creative testing, and ad recall.
Manage paid media budgets, including opening POs, adhering to finance deadlines and monitoring campaign pacing.
Manage creative testing process and analysis.
Facilitate "tissue sessions" and educational deep dives with agencies and platforms to refine creative concepts and maintain alignment on business goals.
Collaborate with retail teams to pull consumers through the funnel via retargeting and traffic drivers to brand stores during key sales events.