Integrated Marketing & Paid Media Marketing Manager
About The Position
At HH Global, we help the world's most recognized brands turn their growth ideas into measurable impact through responsible marketing activation. We are a global marketing activation partner that connects brands to their customers and delivers sustainable marketing activation at scale. With over 4,000 colleagues across more than 55 countries, you'll join a diverse, high-performing community, empowered to deliver sustainable, innovative solutions for our clients. We are seeking a highly organized and strategic Integrated Marketing & Paid Media Marketing Manager to join our client’s Health + Home Brand team. This role is critical for executing high-impact brand media campaigns with strategic partners. You will be responsible for ensuring quality across partner activations and managing the full lifecycle of paid media trafficking and reporting.
Requirements
- 5-7+ years in management with direct experience involving paid media; agency-side experience or experience working in tech/consumer goods is highly preferred.
- Proficiency in managing social ad platforms (Meta, TikTok, YouTube) and familiarity with Brand Lift Study (BLS) methodologies.
- Proven ability to manage complex relationships with high-profile clients, agencies, and platform partners.
- Bachelor’s degree in Marketing, Communications, or a related field
- Exceptional organizational skills with experience managing tight timelines for multi-channel campaign launches.
- Strong ability to lead cross-functional planning sessions and confidently present media strategies to senior client leadership.
Responsibilities
- Assist with the development of the client’s brand campaign marketing materials.
- Support the development of co-marketing initiatives with major retail partners and consumer brands to integrate media strategies into key retail tentpoles and sponsorship moments.
- Collaborate cross-functionally with the client’s internal teams and external partners to facilitate the rollout of GTM initiatives, troubleshooting roadblocks to maximize channel investments and brand consideration.
- Manage the end-to-end paid media trafficking process across brand media, including Social Platforms, YouTube, Podcasts, and TV/CTV.
- Coordinate with internal media team and external agencies to ensure creative deliverables and rotations adhere to best practices and technical specifications.
- Lead the tracking and reporting of campaign performance, asset spend, brand lift, creative testing, and ad recall.
- Manage paid media budgets, including opening POs, adhering to finance deadlines and monitoring campaign pacing.
- Manage creative testing process and analysis.
- Facilitate "tissue sessions" and educational deep dives with agencies and platforms to refine creative concepts and maintain alignment on business goals.
- Collaborate with retail teams to pull consumers through the funnel via retargeting and traffic drivers to brand stores during key sales events.
Benefits
- annual performance bonus targets
- benefits
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What This Job Offers
Job Type
Full-time
Career Level
Manager
