Paid Digital Marketing Manager

Mitratech

2d•CA$80,000 - CA$85,000•Remote

About The Position

Mitratech is seeking an experienced, data-driven Paid Digital Marketing Manager to execute paid media and organic and paid social across its GRC portfolio. This role is central to the company's pipeline generation engine, managing campaigns across paid search, paid social, display, and retargeting channels, and supporting the organic social presence globally. This is a hands-on role for a practitioner who understands the precision of performance marketing and the evolving dynamics of digital visibility in an AI-shaped search landscape. The role is based in Canada and operates as a key member of a globally distributed marketing team, collaborating closely with colleagues across the US, UK, and EMEA to deliver consistent, high-performing digital programs at scale.

Requirements

3+ years of hands-on paid digital marketing experience in a B2B SaaS or technology company, with a track record of executing multi-channel campaigns that support pipeline goals.
Solid platform experience across Google Ads and LinkedIn Campaign Manager; experience with Microsoft Ads.
Experience supporting organic and paid social media programmes in a B2B context, with an understanding of how LinkedIn drives brand visibility and demand in enterprise and mid-market audiences.
Analytical capabilities; comfortable working with performance dashboards, interpreting attribution data, and presenting results to senior stakeholders clearly.
Experience working with HubSpot and Salesforce for lead tracking and funnel reporting; familiarity with GA4 and UTM attribution best practices.
Awareness of how AI is reshaping digital discovery and buyer behaviour, including AEO, GEO, and zero-click search trends and their implications for paid channel execution.
Organised and self-directed, with the ability to manage multiple campaigns simultaneously and work effectively across time zones as part of a globally distributed team.
Fluent in English (written and spoken).

Nice To Haves

Experience in GRC, compliance, risk, or enterprise SaaS is preferred; genuine curiosity for the industry and the ability to develop subject matter knowledge quickly is essential.

Responsibilities

Execute day-to-day campaigns across paid digital channels including paid search (Google Ads, Microsoft Ads), paid social (LinkedIn), display, and programmatic retargeting for the GRC portfolio.
Manage and optimise budget allocation across paid channels to support pipeline contribution, cost per lead, and return on ad spend, reporting results to senior leadership on a regular cadence.
Support organic social media activity across LinkedIn and other relevant platforms, contributing to a content calendar in partnership with the content and brand teams to build audience, drive engagement, and support GRC brand visibility.
Build, test, and optimise campaign creative, audience targeting, and landing page experiences to improve conversion rates across the funnel, from first click through to marketing qualified lead.
Monitor paid channel performance in response to shifting buyer behaviour driven by AI search, including tracking how AI-referred traffic interacts with paid touchpoints and flagging findings to senior team members.
Partner with the Marketing Operations team to ensure accurate UTM tracking, attribution, and reporting across all paid and social channels; maintain clean funnel data in HubSpot and Salesforce.
Collaborate with Revenue Marketing teams to align paid programmes with campaign themes, ABM account lists, and pipeline priorities across North America, EMEA, and APAC.
Support the broader Digital and AI Visibility team in executing GEO and AEO content distribution strategies, including promoting answer-first content and thought leadership assets through paid amplification.
Conduct regular competitive analysis across paid search and social to identify gaps and opportunities, sharing findings and recommendations with the team.
Stay current with platform changes, AI-driven ad automation features, and emerging digital channels; bring observations and recommendations to the team proactively.