Paid Digital Marketing Intern #677

Kwik Trip • La Crosse, WI

9d • $15 - $21 • Onsite

About The Position

Kwik Trip, Inc.’s Marketing department is seeking an intern who will assist with monitoring and maintaining Kwik Trip’s paid media campaign development and activation across all social and programmatic channels. This is a paid, 9-month internship. Hours may vary based on workload. Candidates must be available for up to 20 hours per week during school semesters and up to 40 hours during school breaks. We offer flexibility with school scheduling.

Requirements

• Pursuing a degree in Marketing, Business Administration, or a related field.
• Familiarity with paid media platforms such as Google Ads, Facebook, Snapchat, and TikTok.
• Understanding of basic marketing principles and their alignment with paid media strategies.
• Knowledge of essential digital advertising metrics (e.g., reach, impressions, conversions).
• Strong problem-solving and project management skills to handle multiple campaigns in a fast-paced environment.
• Proficiency in MS Office, especially Excel and PowerPoint, for report and presentation development.
• Exceptional attention to detail and written communication skills.
• Ability to manage multiple projects and meet deadlines.
• Analytical mindset with strong Excel skills for quick and accurate data analysis.
• Capable of working independently and collaboratively to complete tasks and projects.
• Effective presentation and communication skills for diverse audiences, including upper management.
• Ability to interpret complex data to evaluate campaign performance, make decisions, and provide recommendations.

Nice To Haves

• Prior experience in social media or digital marketing is preferred.

Responsibilities

• Assist in managing and optimizing paid media campaigns across various platforms such as Facebook, Instagram, Snapchat, TikTok, Google Ads, and StackAdapt.
• Utilize ad management tools (e.g., Facebook Ads Manager, Google Ads) to create campaigns, implement optimizations, generate reports, and ensure campaign quality.
• Collaborate with content creation teams to develop creative content and copy for paid media campaigns and advertisements.
• Support the management of Kwik Careers' paid media campaign implementation and reporting.
• Regularly monitor campaign performance and report on key performance indicators (KPIs) to the Paid Media Manager.
• Conduct competitive analysis and identify industry trends to inform the company's digital strategy.
• Participate in various Marketing Department projects, including promotions, signage, and other administrative tasks.

Benefits

• 40% of pre-tax profits back to coworkers
• Bonuses ranging from 8-12% of each coworker’s gross annual wage depending on company profitability
• Health insurance
• 401k
• Paid time off

What This Job Offers

• Job Type: Part-time
• Career Level: Intern
• Education Level: Associate degree