Outbound Marketing Manager – Email Lead Generation (GTM)

Zero Risk Growth

1d•Remote

About The Position

Zero Risk Growth (ZRG) is a B2B lead-generation agency that builds advanced AI-powered outbound systems. They partner with high-performing businesses ready to scale. The GTM Engineer is the technical and creative engine behind ZRG’s outbound performance, leading the delivery of outbound email campaigns that generate qualified meetings for clients. This role combines data engineering, AI-enhanced campaign creation, and marketing instincts to build effective systems. The full outbound workflow, including prospect list sourcing, enrichment, targeting logic, signal-based workflows, cold email sequence creation, and continuous optimization, will be owned by this position. It is ideal for someone who can think like a marketer and operate like an engineer, blending technical execution, data engineering, and creative outbound strategy.

Requirements

2+ years writing cold email campaigns
2+ years building workflows, tables, and signals in Clay (Required)
Strong AI prompting and AI-assisted marketing skills
Experience with list-building tools (Apify, Apollo.io, scrapers, etc.)
Deep understanding of outbound signals and relevance frameworks
Knowledge of deliverability and sending best practices
Creative, strategic thinker with strong outbound instincts
Ability to diagnose, optimize, and scale outbound performance

Responsibilities

Build targeted, high-performing cold email campaigns that generate qualified meetings.
Write cold email sequences using frameworks, signals, and creative angles.
Test, optimize, and iterate to maintain strong reply and meeting rates.
Ensure consistent delivery of qualified meetings across all clients.
Source, enrich, and validate ICP-aligned prospect lists (Clay, Apify, Apollo, scrapers).
Build highly targeted ICP-aligned lists with segmentation and prioritization.
Ensure data accuracy, structure, deduping, and validation.
Use AI prompting for research, angles, personalization, and testing.
Build new outbound workflows and GTM systems that improve performance.
Innovate across data, messaging, and workflow design.
Build advanced Clay workflows using signals (hiring, funding, tech stack, job changes, content).
Create multi-step automations, conditional logic, and enrichment pipelines.
Implement lead scoring, prioritization, and TAM segmentation.
Automate repetitive tasks to save hours and improve operational efficiency.
Maintain deliverability, domain health, and sending infrastructure.
Diagnose performance issues early and implement improvements.
Ensure campaigns launch on time and meet performance benchmarks.