Demand Generation Manager, Email Campaigns

TriNet•Atlanta, GA

5d•$100,800 - $189,000•Onsite

About The Position

We’re looking for a highly experienced, performance-driven Demand Generation Manager, Email Campaigns to own and scale our email and lifecycle marketing engine. This is not a “campaign deployer” role—this is a strategic operator and builder. You are a master of email as a growth channel. You understand how to architect full-funnel nurture ecosystems that guide prospects from first touch to pipeline to revenue. You think in journeys, not sends. You know how to design, build, and optimize complex, behavior-based nurture pathways that convert. You bring deep expertise in Oracle Eloqua—not just execution, but architecture. You’ve built sophisticated programs with dynamic segmentation, lead scoring, progressive profiling, and multi-threaded nurture streams. You know how to translate business goals into automated systems that run at scale. You are also a world-class writer. You understand how to craft messaging that earns attention, builds trust, and drives action—across every stage of the buyer journey. This role requires someone seasoned, hands-on, and ready to lead from day one. You will partner closely with Demand Gen, Product Marketing, Sales, and RevOps to ensure email is fully integrated into every campaign and revenue motion.

Requirements

Bachelor's Degree or equivalent experience preferred
Typically 8+ years experience in demand generation, digital marketing, or related roles, with a focus on lead generation, nurturing, and pipeline growth.
B2B experience is preferred.
Demand Generation Expertise: Strong understanding of demand generation strategies, tactics, and best practices. Proven experience in planning and executing successful demand generation campaigns across multiple channels.
Data-Driven Approach: Analytical mindset with the ability to leverage data and insights to drive decision-making and optimize campaign performance. Proficiency in marketing analytics tools and metrics.
Marketing Automation: Experience with marketing automation platforms, such as HubSpot, Marketo, or Pardot. Familiarity with lead management, email marketing, and marketing automation best practices.
Collaboration and Communication: Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams. Excellent written and verbal communication skills.
Results Orientation: Results-driven mindset with a track record of meeting or exceeding demand generation targets and KPIs. Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Creative Thinking: Ability to think creatively and develop innovative demand generation strategies and tactics. Stay up-to-date with emerging marketing trends and technologies.
Adaptability: Demonstrated ability to adapt to changing market conditions, priorities, and technologies. Willingness to learn and evolve in a dynamic and fast-growing organization.

Nice To Haves

Deep lifecycle marketing expertise across acquisition, nurture, acceleration, and retention
Advanced knowledge of Eloqua and marketing automation architecture
Proven experience building complex, high-performing nurture programs
Exceptional writing and messaging skills
A data-driven mindset with strong testing and optimization frameworks
The ability to operate both strategically and tactically

Responsibilities

Own the strategy and execution of end-to-end email and lifecycle marketing programs
Design sophisticated nurture pathways aligned to buyer stages, personas, and intent signals
Build and manage multi-threaded campaigns that support pipeline creation and acceleration
Partner with Demand Gen to integrate email into broader campaign ecosystems (paid, web, sales, events)
Serve as the in-house expert on Oracle Eloqua, owning system architecture and best practices
Build and optimize complex program canvases, segmentation logic, lead scoring models, and routing flows
Ensure data integrity, proper attribution, and seamless integration with CRM (e.g., Salesforce)
Continuously improve automation frameworks to increase scalability and efficiency
Write high-performing email copy across all funnel stages—awareness, nurture, conversion, and retention
Translate product and campaign messaging into compelling, action-oriented email experiences
Develop testing frameworks for subject lines, CTAs, messaging, and formats
Maintain a consistent, high-quality brand voice across all lifecycle communications
Own email performance metrics: deliverability, engagement, conversion, and pipeline impact
Build and execute A/B and multivariate testing strategies
Analyze campaign performance and translate insights into continuous improvements
Report on lifecycle performance and influence broader marketing strategy
Performs other duties as assigned
Complies with all policies and standards