Organic Social Media Specialist

Trajan Wealth • Scottsdale, AZ

5d • Onsite

About The Position

The Organic Social Media Specialist owns the organic social presence of Trajan Wealth and the personal brand of its CEO, Jeff Junior, across Facebook, Instagram, TikTok, LinkedIn, and YouTube. The role covers the full content lifecycle, including planning, capturing, editing, publishing, and reporting. The specialist translates financial planning, investment, estate, tax, and family office concepts into accessible, engaging, brand-aligned content for high-net-worth audiences, with the aim of generating leads.

The position develops content strategies for both Trajan Wealth and Jeff Junior, produces short-form and long-form video and audio, creates graphics and other social assets, manages content calendars, monitors platform trends, and evaluates performance. The specialist works with the Creative Strategy Manager, the broader marketing team, the CMO, and the compliance team. Content must meet FINRA/SEC requirements and maintain consistent messaging, voice, and visual identity. The role is described as fast-paced and in-office.

Requirements

• At least 3 years of experience in social media management, content creation, and digital media production.
• A portfolio demonstrating creative excellence and content that generated engagement, lead generation, or measurable brand growth.
• High-level proficiency in Adobe Creative Suite, including Premiere, Canva, and Figma.
• Proven video production and editing skills, including the ability to independently shoot, edit, and publish professional-quality content.
• Deep understanding of best practices across Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Excellent writing, editing, and visual storytelling skills, with a strong eye for design and detail.
• Ability to manage multiple content streams, deadlines, and revision cycles in a fast-paced, in-office environment.
• Bachelor's degree in Marketing, Communications, Media Production, or a related field, or equivalent professional experience.

Nice To Haves

• Experience managing content for a personal brand or executive thought leadership account.
• Familiarity with FINRA/SEC compliance requirements for financial services marketing content.
• Experience integrating AI content tools, such as generative image, video, or copy tools, into a production workflow.
• Background in financial services, wealth management, or a regulated industry.
• Familiarity with Asana, Sprout Social, or similar project management and scheduling platforms.

Responsibilities

• Own and manage Trajan Wealth's organic social presence across Facebook, Instagram, TikTok, LinkedIn, and YouTube, ensuring content is on-brand, compliant, and designed to engage and convert.
• Translate financial planning, estate, tax, and family office concepts into accessible, compelling storytelling.
• Maintain consistent voice, visual identity, and messaging across platforms and content formats.
• Collaborate with the Creative Strategy Manager and broader marketing team to align content with campaign strategy and business objectives.
• Develop a personal-brand content strategy for CEO Jeff Junior across LinkedIn, Instagram, and YouTube.
• Script, capture, and produce content featuring the CEO, including short-form video, thought leadership posts, and long-form YouTube content.
• Maintain a consistent posting cadence and engagement strategy for the CEO's channels.
• Produce and edit video and audio content for Reels, Shorts, TikToks, and long-form YouTube, from concept through publication.
• Create graphics, posts, stories, and thumbnails using Adobe Creative Suite, Canva, and Figma.
• Integrate AI tools into content production to accelerate output and expand creative possibilities while maintaining brand quality.
• Ensure content meets FINRA/SEC compliance requirements and partner with the compliance team on review and approval workflows.
• Plan and manage content calendars for Trajan Wealth and Jeff Junior, aligned with campaigns and key business moments.
• Coordinate with cross-functional teams to ensure consistent messaging and timely delivery.
• Monitor and analyze organic social metrics, delivering monthly reports with insights and recommendations to the Creative Strategy Manager and CMO.
• Use performance data to refine content strategy, optimize engagement and reach, and support measurable lead generation.
• Track social media trends, platform updates, algorithm changes, and emerging formats; propose content and platform strategies.

Benefits

• Monthly production bonus.
• 401(k) with matching contribution up to 13%.
• Company-paid United Healthcare PPO medical coverage for employees.
• Delta Dental PPO and United Healthcare Vision.
• Short-term disability, long-term disability, life insurance, and other voluntary options.
• Generous holidays and paid time off.
• Future career growth opportunity.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level