Organic Growth Marketing Manager

Platphorm • San Francisco, CA

3d • Remote

About The Position

Platphorm is seeking an experienced Organic Growth Marketing Manager to lead organic growth channels across its product portfolio. This role involves guiding the company's organic strategy in relation to AEO and LLM-driven search within a stable, profitable tech company. Platphorm, LLC specializes in building innovative multi-modal information exchanges and provides a comprehensive system for businesses to create scalable, reliable marketplaces where buyers pay sellers for information delivered via various communication methods. The platform enables individuals to offer fee-based advice and allows others to find and pay for consultations through phone, email, text, or chat.

Requirements

• 3–5 years in SEO, organic growth, or content-driven acquisition roles with demonstrated ownership of results (traffic, signups, or revenue).
• Comfort working with consumer platforms that contain adult themes, mature content, and dating-related content.
• Strong technical SEO fundamentals, including crawl analysis, JavaScript rendering issues, structured data, Core Web Vitals, and analytics.
• Working knowledge of AEO/GEO and a point of view on how LLM-driven search changes organic strategy.
• Genuine Reddit fluency, understanding community norms, brand risks, and effective presence building.
• Solid writing ability to produce publishable content.
• Comfort with data analysis using GA4, Search Console, at least one major SEO toolset (Ahrefs, Semrush, or similar), and spreadsheet-level analysis.
• Hands-on experience with AI-assisted tools in workflow and a point of view on their impact on organic marketing.
• Clear, direct communication style, comfortable partnering with senior leadership and cross-functional teams.
• Self-directed and accountable for results.
• Ability to work with a team in a remote setting and maintain active communication.

Nice To Haves

• Experience in restricted or sensitive ad categories (adult, dating, gambling, CBD, etc.) where organic carries the acquisition load.
• Familiarity with marketplace or creator-economy business models.
• Experience recruiting or coordinating user/creator participation in community programs.

Responsibilities

• Own organic search strategy end-to-end across multiple brands, including keyword and intent research, content roadmap, on-page optimization, internal linking, and structured data.
• Build and guide the answer-engine optimization (AEO) practice, ensuring brands are cited and recommended by LLMs and AI search products, and measuring visibility in those surfaces.
• Collaborate with marketing and community teams to build an authentic presence on Reddit and similar platforms, focusing on value-first participation, monitoring brand mentions, identifying relevant communities, and developing programs that highlight users and service providers.
• Produce content pieces such as landing page copy, comparison pages, and guides.
• Partner with engineering on technical SEO fixes and justify the business need for such work.
• Support the broader marketing team with organic-informed input on landing pages and content, and assist with social content, strategy, and execution.
• Report on organic's contribution in business terms, including qualified traffic, signups, and revenue attribution, beyond just rankings or views.

Benefits

• Fully remote position with two in-person meetings per year
• Health, dental, and vision insurance
• 401K matching program with no vesting period
• Flexible Spending Account
• Generous PTO plan
• 12 company-paid holidays plus your birthday
• Frequent virtual team-building events
• Friendly and diverse coworkers
• Direct access to decision-makers and businesses where your work visibly moves revenue

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed