On-Premise Development Manager-Balkan Beverage (Rochester)

BALKAN BEVERAGE LLC•City of Rochester, NY

32d•$43,000 - $57,000•Onsite

About The Position

Balkan Beverage is a family-owned distributor operated by the Vukelic family, sharing services with Try-It Distributing and Saratoga Eagle Sales & Service—leading premium beverage distributors in New York State. Founded in 2004, the company began by servicing five counties with Red Bull and has since expanded to cover 48 counties statewide, representing major brands such as Arizona Iced Tea, NesQuik, and Liquid Death. As a premium distributor, Balkan Beverage consistently leads the Northeast in key performance metrics and experiences growth above market rates year over year. The company offers a best-in-class benefits package and is committed to promoting internal career development, viewing every role as a stepping stone for advancement and investing in the growth of all stakeholders. Job Summary: The On-Premise Development Manager (OPDM) is responsible for driving distribution, volume, and best-in-class execution of Red Bull within on premise accounts across an assigned territory. This highly relationship-driven, execution focused, and sales led role emphasizes growing Red Bull’s presence in bars, restaurants, nightclubs, hotels, and entertainment venues. The OPBDM serves as one of the primary lead distributors for Balkan/Red Bull on premise, managing account development, menu placements, supplier relationships while partnering closely with the sales, and operations teams.

Requirements

Must be at least 21 years of age.
Undergraduate degree or 3+ years of related experience.
Minimum 2–5 years of on-premise beverage sales experience (energy, beer, spirits, or wine preferred).
Valid New York driver’s license and clean driving record.
Reliable personal vehicle required for regular business use (mileage reimbursement provided).
Required to perform duties in the Trade 75% of the time.
Strong organizational and territory management skills.
Excellent verbal and written communication skills.
Computer proficiency (Microsoft Office).

Responsibilities

Own a defined on-premise territory focused on Red Bull distribution and growth.
Target and Cold Call on new accounts to generate new customers.
Secure new placements, permanent features, menu listings, and POS visibility.
Develop Red Bull usage through cocktails, mixed drinks, and late-night programming.
Drive incremental volume through targeted account prioritization and rate-of-sale initiatives.
Investigate and resolve customer complaints and problems.
Develop and maintain relationships with purchasing contacts.
Execute Balkan/Red Bull national, regional, and local programs, priorities, and standards.
Ensure compliance with pricing (programming), assortment, POS, and brand guidelines.
Act as the day-to-day Red Bull Brand Ambassador within Balkan Beverage’s on-premise footprint.
Serve as Balkan Beverage’s primary on premise point of contact for the on-premise sales manager in assigned territory.
Coordinate with Sales Reps and Area Managers to effectively execute company sales goals and align priorities and execution.
Conduct ride-withs, account planning, and joint selling to expand Red Bull placements.
Partner with Red Bull regional teams on market planning, joint sales calls, and activations.
Coach, develop, and train sales representatives who touch Red Bull in the on-premise channel.
Attend and complete live in-person Red Bull trainings as required.
Ride Along Trainings with Red Bull Musketeers.
Plan and execute on premise activations, tastings, promotions, and nightlife events.
Support key accounts with high-impact Red Bull programs that drive visibility and trial.
Track and report KPIs including distribution, menu placements, activations, and volume growth.
Maintain accurate call notes and execution reporting.
Generates reports on sales figures for the sales manager and directors.