Omni-Channel Digital Campaign Manager, Remote

Lee Enterprises•St. Louis, MO

1d•Remote

About The Position

Amplified Digital, a division of Lee Enterprises, is seeking an analytical Omni-Channel Digital Campaign Manager to manage, optimize, and scale digital advertising campaigns, primarily across Google Ads, Meta, and programmatic demand-side platforms. The role includes hands-on paid media execution, advanced conversion tracking and attribution, and performance analysis aimed at measurable client outcomes. The manager will use data to identify optimization and growth opportunities, improve campaign performance, and support client retention and upsell opportunities. The role works closely with Client Experience, Sales, Analytics, Product, and technical teams to turn campaign data into actionable insights and strategic recommendations. Responsibilities include campaign management across channels, analytics and reporting, conversion tracking and troubleshooting, campaign quality and compliance, and keeping current with advertising platform changes and measurement developments. This is a remote position involving collaboration across distributed teams. Occasional travel may be required for team meetings or company events. The base salary is $75,000 annually, with performance-based bonus opportunities tied to individual contributions and measurable business outcomes.

Requirements

3–5+ years of hands-on experience managing and optimizing paid digital advertising campaigns; agency experience is preferred.
Demonstrated experience managing Google Ads campaigns across multiple clients, industries, and budget levels.
At least 2 years of experience with GA4, Google Tag Manager, and digital advertising conversion tracking.
Experience managing Meta advertising campaigns and working with at least one programmatic DSP.
Proven ability to analyze advertising performance, troubleshoot attribution discrepancies, and implement optimization strategies that produce measurable results.
Experience identifying strategic growth opportunities through campaign analysis and performance insights.
Advanced proficiency in Google Ads, including campaign architecture, bidding strategies, audience segmentation, keyword management, and conversion-based optimization.
Strong working knowledge of Meta Ads Manager and programmatic platforms such as The Trade Desk, DV360, or comparable DSPs.
Expertise in GA4 and Google Tag Manager, including event configuration, conversion tracking, attribution analysis, and technical troubleshooting.
Understanding of server-side tracking, enhanced conversions, Meta Conversions API, offline conversion imports, and CRM-based attribution.
Ability to interpret complex performance datasets and identify meaningful insights beyond standard platform reporting.
Strong understanding of marketing attribution models, conversion paths, customer acquisition costs, and limitations of platform-reported performance.
Strong analytical and problem-solving skills, including the ability to investigate performance discrepancies independently and recommend solutions.
Ability to communicate technical findings and strategic recommendations clearly to technical and nontechnical stakeholders.
Strong organizational skills and ability to manage multiple client accounts, competing priorities, and performance deadlines.
Comfort working in a fast-paced agency environment focused on accountability, continuous optimization, and measurable client outcomes.
Self-motivated and proactive in identifying performance improvements and growth opportunities.
Google Ads Search Certification required.
Google Analytics Certification required or willingness to obtain it within 90 days.

Nice To Haves

Google Ads Display, Video, and Measurement certifications.
Meta Blueprint and The Trade Desk Edge Academy certifications.
Familiarity with CRM integrations, offline conversion tracking, and first-party data measurement strategies.
Experience with marketing automation, campaign management platforms, and reporting tools.
Bachelor's degree in Marketing, Advertising, Business, Analytics, or a related field; equivalent professional experience is also considered.
Experience with Google Ads Editor, GA4, GTM, Meta Ads Manager and Events Manager, The Trade Desk, DV360, Madhive or similar DSPs, Looker Studio, Power BI or comparable BI platforms, advanced Excel or Google Sheets, HubSpot, Salesforce or comparable CRM platforms, and campaign automation and management platforms.

Responsibilities

Build, launch, manage, and optimize campaigns across Google Ads, Meta, and programmatic DSPs.
Evaluate campaign performance, identify trends and inefficiencies, and improve CPA, ROAS, conversion rates, and advertising effectiveness.
Implement, troubleshoot, and maintain conversion tracking and attribution using GA4, GTM, Google Ads, Meta Pixel, and CAPI.
Analyze advertising, website, and customer conversion data to assess the customer journey, identify attribution gaps, and recommend improvements.
Identify campaign expansion, budget reallocation, cross-channel, and upsell opportunities based on performance data, audience insights, and client objectives.
Develop cohesive cross-channel advertising strategies across Google, Meta, and programmatic channels.
Create actionable performance insights and recommendations using GA4 and other reporting platforms, and communicate findings to internal teams and clients.
Diagnose and resolve tracking discrepancies, conversion reporting issues, campaign delivery challenges, and platform integration problems.
Ensure campaigns follow platform advertising policies, internal best practices, budget pacing requirements, and quality assurance standards.
Use platform automation, AI-powered bidding strategies, and campaign management technologies to improve efficiency and performance.
Collaborate with Client Experience, Sales, Product, and technical teams on advertising strategies, performance concerns, and client growth recommendations.
Stay current on advertising platforms, measurement capabilities, privacy regulations, AI-driven optimization, and emerging digital advertising opportunities.