Officer, Digital Analytics and Insights, Communications

The Pew Charitable Trusts•Washington, DC

9d•$125,700 - $140,500•Hybrid

About The Position

The Officer, Digital Analytics and Insights, analyzes digital performance and develops data systems, reporting tools, and analytical approaches that support Pew’s communications strategies. The role works across website, email, social media, and other digital platforms to maintain reliable data, identify audience trends, evaluate content performance, and translate findings into recommendations for communications teams. It requires technical skills in SQL, Python or R, and dbt or comparable data transformation tools, along with experience in digital analytics and data visualization. The position reports to the Associate Director, project management, data strategy, and production. It is based in Pew’s Washington, DC, office and participates in a hybrid work program, with core days in the office and flexibility to telework on remaining days. Staff also have four telework “flex weeks” per year. Travel is not anticipated.

Requirements

Bachelor’s degree or equivalent experience.
Generally, eight years of experience in analytics roles.
Technical expertise in SQL for data manipulation and reporting.
Technical expertise in Python or R for advanced analytics and automation.
Experience with dbt or similar data transformation tools.
Proficiency with Google Analytics, Google Tag Manager, and Facebook Insights.
Experience with business intelligence and data visualization platforms.
Experience with tag management and data management platforms.
Strong understanding of measurement frameworks for content marketing, SEO, GEO, cross-channel advertising, and email marketing.
Strong organizational and project management skills, with the ability to manage multiple priorities.
Legally authorized to work in the country for which the candidate is seeking employment, without visa sponsorship.

Nice To Haves

Understanding of data privacy and governance best practices.
Experience explaining complex findings to non-technical audiences and presenting data insights and products to varied stakeholders.

Responsibilities

Import, transform, and process large datasets to ensure accuracy and consistency across sources.
Build and maintain dashboards to monitor performance across Pew’s digital platforms.
Use data to support website and email personalization and tailored digital campaign experiences.
Analyze website, email, and social media data to improve search performance, understand content discovery through AI-assisted channels, and guide content strategies.
Partner with colleagues to define KPIs and measurement plans, evaluate content performance, execute A/B testing, and align reporting efforts across teams.
Collaborate with internal teams and external research partners on audience research through data analysis, reporting, and integration of findings with digital performance data.
Deliver analytical reports with actionable recommendations for content and audience engagement.
Present data trends, testing results, insights, and best practices to stakeholders at all levels.
Apply statistical methods to improve data quality and identify meaningful patterns.
Share analytics trends and lessons learned to build team knowledge of effective communications strategies.
Establish performance benchmarks for Pew’s websites and digital channels.
Perform other responsibilities as assigned.