Category Insights and Analytics Manager

Advantage Sales & Marketing dba Advantage Solutions • Tampa, FL

4d

About The Position

The Category Insights and Analytics Manager leads a regional Category Insights team of Senior Analysts and Analysts supporting 40–120 clients. The Manager coaches and directs the team and partners with sales to execute ADV client DSMP objectives. Using data from sources such as Shopper Sights, Circana, NIQ, Numerator, and retailers, the Manager develops data-driven selling stories that inform go-to-market strategies and support DSMP execution. The role calls for strong client and consumer knowledge, understanding of advanced analytics tools and external markets, and the ability to combine insights to support sustainable business growth and stronger outcomes. The Manager presents ideas and solutions to internal sales associates, clients, and customers.

The role is primarily office-based and sedentary. Travel and driving are not essential duties or functions. The position has direct-report responsibilities, including hiring, retaining, training, coaching, guiding, directing, and developing employees; it may also provide direction and mentoring to indirect reports.

Requirements

• Bachelor’s degree in business, marketing, analytics, or a related field.
• 3–5+ years of experience in category management, shopper insights, strategy, or analytics.
• 1–2+ years of people management experience.
• Strong data interpretation and storytelling skills, including the ability to turn complex data into clear, compelling narratives.
• Expertise using syndicated data tools such as NIQ and Circana, shopper data platforms, and Excel features such as pivot tables and VLOOKUPs.
• Familiarity with category leadership principles, including pricing, assortment, shelving, and promotion strategies.
• Strong communication skills and the ability to influence decisions across internal and external stakeholders.
• Proven experience in project management, client collaboration, and business problem-solving.

Responsibilities

• Analyze categories, macro-trends, competitive landscapes, pricing, promotion, assortment, space management, and shopper trends to turn insights into action.
• Develop and integrate consumer, shopper, and retailer insights to inform targeted strategies, plans, and decisions.
• Collaborate with customers and clients to understand their strategies and objectives and create mutually beneficial solutions.
• Integrate data from multiple sources to create customer-specific selling stories that support category business-building initiatives and ADV client selling opportunities.
• Prioritize and manage project schedules by monitoring progress, coordinating activities, and resolving problems.
• Coach, train, and direct associates to help them achieve professional objectives.
• Hire, retain, train, coach, guide, direct, and develop direct reports using company-wide processes, tools, and resources.
• Delegate work and provide guidance, direction, and mentoring to indirect reports as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager