Officer, Digital Analytics and Insights, Communications

The Pew Charitable Trusts•Washington, DC

8d•Hybrid

About The Position

The Officer, Digital Analytics and Insights, analyzes digital performance and develops data systems, reporting tools, and analytical approaches that support Pew’s communications strategies. The role works across website, email, social media, and other digital platforms to maintain reliable data, identify audience trends, evaluate content performance, and translate findings into recommendations for communications teams. It is based in Pew’s Washington, DC, office and participates in a hybrid work program, with core days in the office, flexibility to telework on remaining days, and four telework “flex weeks” per year. Travel is not anticipated.

Requirements

Bachelor’s degree or equivalent experience.
Generally, eight years of experience in analytics roles.
Proven technical expertise in SQL for data manipulation and reporting.
Proven technical expertise in Python or R for advanced analytics and automation.
Proven technical expertise in dbt or similar data transformation tools.
Proficiency with Google Analytics, Google Tag Manager, and Facebook Insights.
Proficiency with business intelligence and data visualization platforms.
Proficiency with tag management and data management platforms.
Strong understanding of measurement frameworks for content marketing, SEO, GEO, cross-channel advertising, and email marketing.
Strong organizational and project management skills, including the ability to manage multiple priorities.
Legal authorization to work in the country for which the candidate is seeking employment without visa sponsorship.

Nice To Haves

Understanding of data privacy and governance best practices.
Experience explaining complex findings to non-technical audiences and presenting data insights and products to varied stakeholders.

Responsibilities

Import, transform, and process large datasets to ensure data accuracy and consistency across sources.
Build and maintain dashboards to monitor performance across Pew’s digital platforms.
Use data to support website and email personalization and tailored user experiences in digital campaigns.
Analyze website, email, and social media data to improve search performance, understand content discovery through AI-assisted channels, and guide content strategies.
Partner with colleagues to define KPIs and measurement plans, evaluate content performance, execute A/B testing, and align reporting across teams.
Collaborate with internal teams and external research partners on audience research through data analysis, reporting, and integration of findings with digital performance data.
Deliver analytical reports with actionable recommendations for content and audience engagement.
Present insights to stakeholders at all levels, including data trends, testing results, and best practices.
Apply statistical methods to improve data quality and extract meaningful patterns.
Share analytics trends and lessons learned to enhance team knowledge of effective communication strategies.
Establish performance benchmarks for Pew’s websites and digital channels.
Perform other responsibilities as assigned.