Offering Manager - Commercial Demand

Trystar Inc•Burnsville, MN

87d•$120,000 - $150,000•Hybrid

About The Position

Trystar is seeking an Offering Manager – Commercial/Demand to lead their go-to-market strategy and demand creation agenda. This role involves translating solution capabilities into targeted segment plays, pipeline, and revenue. The ideal candidate will be skilled in building commercial momentum in complex B2B markets, aligning cross-functional teams, and driving revenue accountability without directly owning the sales motion. The OM – Commercial/Demand will set the demand creation strategy and go-to-market requirements for Trystar's solution portfolio, defining target customer segments, competitive positioning, and equipping Sales and Application Engineering teams to succeed. While Sales owns the forecast and commercial execution, this role directs strategy, builds plays, and ensures accountability for penetration and cross-sell outcomes. Collaboration with Sales, Application Engineering, Commercial Strategy, and OM-IOI is key to focusing commercial efforts on high-value opportunities.

Requirements

7+ years of experience in product management, solutions marketing, commercial management, or go-to-market strategy in a B2B industrial, electrical, or technology business.
Demonstrated success building demand generation strategies and commercial enablement programs that produced measurable pipeline and revenue outcomes.
Strong understanding of B2B buying dynamics in complex, engineered product environments — multi-stakeholder sales cycles, channel dynamics, and specification-driven markets.
Analytical capability to work with pipeline data, market research, and commercial metrics to prioritize investments and track performance.
Exceptional cross-functional influence skills — able to align Sales, Engineering, Marketing, and Finance around a GTM direction without direct authority.
Proven ability to integrate AI tools (e.g., Claude, ChatGPT, Copilot) into core workflows— research, modeling, communications, synthesis — with demonstrated examples of how AI accelerated output quality or speed.

Nice To Haves

Experience in electrical power systems, mission-critical infrastructure, or adjacent capital equipment markets.
Familiarity with CRM platforms (Salesforce or equivalent) and pipeline management disciplines.
Experience in channel-intensive GTM models with distributors, EPCs, OEMs, or rental companies.
Bachelor’s degree in Business, Marketing, Engineering, or related field. MBA a plus.

Responsibilities

Build and activate targeted segment plays that translate solution value into qualified pipeline — defining who to target, how to position, and what it takes to win.
Set the requirements for sales tools, training, and competitive positioning that improve win rates and accelerate deal velocity in priority applications.
Own the cross-sell strategy across the enterprise portfolio — identifying the highest-value attach opportunities and building the plays that capture them.
Define the commercial launch requirements for new solutions, coordinating readiness across Sales, Marketing, and Application Engineering.
Develop segment-level demand strategies for priority verticals — data centers, industrial, commercial, utility, and healthcare — defining ICPs, value propositions, and qualification criteria.
Work with Commercial Strategy (analysts) to translate market intelligence and competitive analysis into segment opportunities (sales plays) with clear targeting, messaging, and channel activation requirements.
Set the commercial priorities that focus Sales resources on the highest-probability, highest-value opportunities within the Trystar enterprise portfolio.
Define the enablement requirements and work with our marketing communications team to deliver — value propositions, discovery guides, and, competitive battlecards — that Sales and Application Engineering need to win.
Support our Sales Win Room preparation and execution — ensuring segment playbooks, competitive context, and enablement tools are current and actionable for every session.
Lead Application & Sales Tie-Out forums, maintaining alignment between solution direction and field execution priorities and providing clear feedback loops across our Solutions team from new offering development to lifecyle service opportunities.
Define launch requirements for new solutions coming from OM-IOI, ensuring Sales readiness, channel activation, and demand creation plans are in place before commercial launch.
Map and prioritize cross-sell opportunities across the enterprise portfolio, identifying application contexts where multi-solution combinations create superior customer value and higher Trystar margin.
Develop structured attach plays for priority cross-sell scenarios — complete with targeting, positioning, and pricing guidance (working with our value capture leader) and track cross-sell rates as a core KPI.
Partner with OM-Value Capture to ensure cross-sell pricing constructs reflect integrated solution value, not just individual solution pricing stacked together.