Demand Generation Manager

Stretto•Irvine, CA

1d•Remote

About The Position

Stretto is seeking a results-driven demand-generation manager to support Stretto Intelligence, the AI-enhanced product portfolio behind Research Suite and Stretto Conductor. This is a high-impact role that pairs strategy with hands-on execution: you will own the demand-generation programs that build our funnel, and you will build them yourself. You will take ownership of developing ABM and broad marketing campaigns, generating and qualifying leads, developing pipeline, and converting interest into opportunity across the bankruptcy and restructuring market. Reporting to the Marketing Director, you will collaborate with stakeholders across the organization to develop high-impact campaigns. The demand generation manager will be obsessed with details and accustomed to working in a fast-paced environment. This is a remote role that can be based anywhere in the United States.

Requirements

Bachelor's degree in a related field or equivalent education / experience required
Four years of experience or more marketing B2B software required
Extraordinary project management skills
Experience utilizing AI tools to improve workflow efficiency
ABM and broad marketing cross-channel campaign development and execution
Hands-on experience with in-app messaging and product adoption platforms such as Userpilot
Working command of the full digital funnel, including lead generation, lead scoring and lifecycle stages, pipeline development, and conversion optimization
Practical SEO experience, including on-page optimization and performance tracking
Understanding of how data passes between marketing platforms, with comfort handling field mapping, integrations, and data structure
Development, implementation, and management of a social media presence
Generation of campaign metrics and knowledge of KPIs and campaign optimization
Exposure to the legal, financial services, or professional services sectors
Interest in AI-enhanced products and a curiosity about how they are brought to market
Experience with Insightly and Salesforce CRM
Experience with Pardot marketing automation
Experience with Userpilot in-app messaging and product adoption
Experience with Mailchimp email distribution
Experience with LinkedIn and related social platforms
Experience with Google Analytics, Google Search Console, and related search tooling
Experience with native connectors and API-driven syncs

Responsibilities

Develop digital marketing and Account-based marketing (ABM) campaigns in collaboration with stakeholders across the organization that meet the desired business outcomes.
Roll up your sleeves and execute the strategy including content development, basic design, and digital channels (that may involve the support of vendors). Constantly measure and test to look for opportunities to optimize results.
Build and run lead generation programs across email, social, in-app messaging, content, and events. Capture, route, and qualify leads so that every campaign produces measurable funnel contribution.
Own the lead lifecycle in the CRM, including segmentation, scoring, stage progression, and handoff. Nurture qualified leads and ensure no opportunity is lost to a broken workflow or a data gap.
Own on-page and technical SEO across our web properties, including page optimization, metadata, and content structure. Track keyword rankings, organic traffic, and search performance, and act on what the data shows.
Optimize conversion across landing pages, forms, and campaign touchpoints through A/B testing and iterative improvement. Build the reporting and attribution that show where pipeline and conversions originate.
Equip the business development team with campaign-sourced leads, lead intelligence, and follow-up workflows that help move qualified prospects toward a decision.
Build campaigns in the CRM and maintain the integrations that pass data between the CRM, marketing automation, email distribution, social platforms, and in-app messaging. Protect data integrity through deduplication, field mapping, and ongoing list hygiene.
Find ways to get things done without having all ideal tools, techniques, or conditions readily available (progress over perfection). Think outside the box and find creative ways to solve challenges as they arise.
Keep all initiatives on track and hold stakeholders accountable. Pay attention to details and utilize methodologies to keep the trains on time.
Effective at juggling priorities. Apply focus to the most critical deadlines to make the biggest impact toward goals.