OAL MARKETING SALES REP
About The Position
The Marketing and Sales Representative promotes and sells OAL lottery products while overseeing an assigned field territory and providing consistent service to retailers. The representative is the primary customer service and account contact between retailers and OAL, trains retailers on lottery games and equipment, addresses retailer or customer issues, secures new business, and helps ensure new license applications are completed. The role also works with vendor partners to maintain OAL operations as needed. This is primarily a field-based position requiring extensive travel to retailers and vendors. The representative independently manages routes and retailer needs, tracks ticket inventory and usage, distributes promotional materials, recommends product and promotional placement, and supports retailers in increasing sales. The role includes compliance, accounting, security, and sales reporting, as well as regular updates to the Regional Sales Manager.
Requirements
- A high school diploma plus three years of sales or customer service experience may substitute for a bachelor’s degree.
- Valid driver’s license.
- Ability and willingness to travel, lift, carry, and transport ASL or retailer materials as needed.
- Eligibility for bonding.
- Ability to negotiate and resolve conflicts while maintaining positive working relationships.
- Ability to analyze sales data, identify trends, and make data-driven decisions.
- Strong customer service skills and ability to respond professionally and promptly to retailer and customer needs.
- Strong verbal and written communication skills.
- Ability to work independently without direct supervision.
- Effective time-management and organizational skills.
- Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook, and basic office equipment such as printers, copiers, and fax machines.
Nice To Haves
- A bachelor’s degree is preferred.
- Experience in dedicated sales route management or direct customer interaction is a plus.
- Experience in outside sales, route sales, or territory management, particularly in retail or convenience store settings.
- Experience in field marketing, merchandising, or account management.
- Strong relationship-building, data analysis, and problem-solving skills, and the ability to meet sales goals.
Responsibilities
- Serve as a customer service representative and liaison for ASL within an assigned territory.
- Identify route requirements and retailer needs, analyze ticket usage, and coordinate the placement of promotional materials and supplies.
- Travel to vendors and retailers to deliver promotional materials, provide training, and deliver other necessary services.
- Use a system to deliver and track tickets, reconcile ticket usage with inventory, adjust inventory levels, and reallocate tickets as needed.
- Ensure proper ticket activation for financial accountability and billing purposes.
- Analyze store layouts and recommend effective placement of point-of-sale and promotional items.
- Instruct and motivate retailers on strategies and promotions to increase sales of ASL products.
- Recruit new retailers and ensure licensing applications are completed and compliant.
- Train new and existing retailers on instant games, other ASL games, and Lottery validation equipment.
- Maintain retailer centers so they are presentable and serve as effective sales tools.
- Identify retailer issues, plan appropriate responses, and ensure rapid delivery of special ticket orders.
- Ensure compliance with ASL rules and regulations.
- Complete accounting, security, and sales reports.
- Meet regularly with the assigned Regional Sales Manager to provide updates and information.
- Collaborate with vendor partners to maintain OAL workflow as needed.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
High school or GED
