OAL MARKETING SALES REP

State of Arkansas•Bentonville, AR

10d•$47,397 - $70,148•Onsite

About The Position

The Marketing and Sales Representative promotes and sells OAL lottery products while overseeing an assigned field territory and providing consistent service to retailers. The representative is the primary customer service and account contact between retailers and OAL, trains retailers on lottery games and equipment, addresses retailer and customer issues, secures new business, and ensures licensing applications are completed. The role also involves collaborating with vendor partners to support OAL operations. This is primarily field-based work involving extensive travel to retailers and vendors. The representative analyzes ticket usage and sales data, manages ticket delivery and inventory, coordinates promotional materials, recommends effective store layouts and sales strategies, and maintains retailer centers. The employee ensures compliance with applicable rules, completes accounting, security, and sales reports, and regularly updates the assigned Regional Sales Manager.

Requirements

A high school diploma and 3 years of sales or customer service experience; a bachelor’s degree is preferable and may substitute for this combination.
Valid driver’s license.
Ability and willingness to travel and to lift, carry, and transport ASL or retailer materials as needed.
Eligibility for bonding.
Ability to negotiate and resolve conflicts while maintaining positive working relationships.
Ability to analyze sales data, identify trends, and make data-driven decisions.
Strong customer service skills and the ability to respond professionally and promptly to retailer and customer needs.
Strong verbal and written communication skills.
Ability to work independently without direct supervision.
Effective time-management and organizational skills.
Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook, and basic office equipment such as printers, copiers, and fax machines.

Nice To Haves

A bachelor’s degree.
Experience in dedicated sales route management or direct customer interaction.
Experience in outside sales, route sales, or territory management, particularly in retail or convenience-store environments.
Experience in field marketing, merchandising, or account management.
Strong relationship-building, data-analysis, and problem-solving skills, and the ability to meet sales goals.
Familiarity with marketing strategies, promotional campaigns, and brand management.

Responsibilities

Serve as a customer service representative and liaison for ASL within an assigned territory.
Identify route requirements and retailer needs, analyze ticket usage, and coordinate placement of promotional materials and supplies.
Travel to vendors and retailers to deliver materials, provide training, and offer other necessary services.
Use a system to deliver and track tickets, reconcile ticket usage with inventory, adjust inventory levels, and reallocate tickets as needed.
Ensure proper ticket activation for financial accountability and billing.
Analyze store layouts and recommend effective placement of point-of-sale and promotional items.
Instruct and motivate retailers on strategies and programs to increase sales of ASL products.
Recruit new retailers and ensure licensing applications are completed and compliant.
Train new and existing retailers on instant games, other ASL games, and lottery validation equipment.
Maintain retailer centers so they are presentable and effective sales tools.
Identify retailer issues, plan and implement resolutions, and ensure rapid delivery of special ticket orders.
Ensure compliance with ASL rules and regulations.
Complete accounting, security, and sales reports.
Meet regularly with the assigned Regional Sales Manager to provide updates and information.
Collaborate with vendor partners to maintain OAL workflow as needed.