NIL Partnership Solutions Manager - West Virginia University

LEARFIELD • Morgantown, WV

4d

About The Position

Learfield is seeking a proactive, relationship-driven NIL Partnership Solutions Manager to lead the day-to-day activation of Name, Image, and Likeness (NIL) partnerships on campus. The role connects brands with student-athletes through impactful campaigns while supporting traditional sponsorship activations.

The manager serves as the lead activation contact for NIL partners and coordinates integrated marketing campaigns across digital, social, in-venue, and broadcast platforms. The role collaborates with sales and university NIL teams to develop creative NIL concepts, prepare partner proposals, and turn brand objectives into student-athlete activations. It also supports partner renewals and mentors junior staff. The ideal candidate is proactive, communicates effectively, and brings creativity and strategic execution to a fast-paced environment.

Requirements

• At least 6 years of experience in sponsorship activation, NIL partnerships, influencer marketing, account management, or event marketing; sports or entertainment experience is preferred.
• Demonstrated ability to independently manage complex NIL and sponsorship projects.
• Strong communication, organization, and project management skills across stakeholder groups.
• Proven success executing athlete-driven or influencer-style campaigns.
• Experience interpreting NIL contracts and managing deliverables across digital, social, experiential, and in-venue assets.
• High attention to detail and accountability for results.
• Proficiency in Microsoft Office and other planning or CRM tools.
• Ability to work evenings and weekends as needed for game days, NIL activations, and events.

Nice To Haves

• Bachelor’s degree in marketing, communications, sports management, or a related field.
• Knowledge of the multimedia rights landscape in collegiate athletics.
• Experience mentoring junior team members or overseeing activation processes.
• Understanding of digital and social media best practices within NIL and influencer marketing.
• Experience developing or supporting social media content strategies and understanding what drives engagement across platforms.
• Familiarity with creative production elements such as graphic design, motion graphics, photography, and social storytelling.

Responsibilities

• Lead activation of NIL campaigns for a portfolio of partners, including campaign execution, compliance, and fulfillment.
• Serve as the primary liaison among brand partners, student-athletes, and university stakeholders.
• Manage NIL logistics, including athlete coordination, content approvals, deliverable tracking, and payment processing.
• Collaborate with creative, digital, events, and university compliance teams to ensure campaigns are engaging, compliant, and strategically aligned.
• Lead NIL recaps, performance reporting, and renewal discussions, and contribute to strategic planning for NIL and sponsorship accounts.
• Mentor coordinators and game day staff on NIL campaign execution and industry best practices.
• Identify process improvement opportunities and support adoption of NIL-specific tools, platforms, and workflows.
• Represent the property at brand partner meetings, student-athlete sessions, and university events.
• Ensure NIL and sponsorship activity aligns with Learfield’s brand, contractual obligations, NCAA and state NIL legislation, and university standards.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Health Savings Account
• Life insurance and other insurance plans
• Flexible Paid Time Off (minimum 10+ days annually)
• Parental Leave
• 20 paid holidays
• 401(k) with match
• Short- and long-term disability

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed