Data Analyst - West Virginia University

LEARFIELD•Morgantown, WV

About The Position

Learfield Amplify is seeking a Data Analyst to join their data and analytics team. This role will focus on developing strategic insights within a collegiate business setting for Learfield Amplify partners. The Data Analyst will be responsible for mining customer profiles and analyzing behavioral data from various sources such as online and phone transactions, alumni club donations, email responses, fan surveys, and ticket sales to support business decisions. The position is a blend of CRM management (primarily Salesforce) and data analytics, with a focus on CRM maintenance, optimization, data analysis, business intelligence, and research to support ticket sales, sponsorship, and revenue generation.

Requirements

Familiarity with and working background in Salesforce, including reporting and data management.
Experience working with a CRM, including data maintenance and segmentation.
1+ years of data and analytics-focused work.
Experience with data visualization and BI tools such as Tableau, Power BI, or DOMO.
Proficiency in at least one programming or query language such as SQL, R, or Python.
Proficiency in Microsoft Office.
Ability to translate knowledge and experience into business use cases and prioritized work.
A high level of integrity and honesty, and the ability to influence others by leading by example.
Strong time management skills and the ability to manage multiple tasks simultaneously.

Nice To Haves

Bachelor’s degree or equivalent in related technical field e.g. Sports Business Management, Compute Science, Economics, Mathematics, Physics, Information Technology, etc.
Experience with Ticketmaster/Archtics or Paciolan.
Experience in sports, media, entertainment, or sponsorship.

Responsibilities

Support the day-to-day management of the CRM (Salesforce), including data hygiene, user support, reporting, and basic configuration.
Maintain, query, and validate the CRM and ticketing databases to ensure data accuracy and integrity.
Build and maintain CRM dashboards, reports, and automations that support the sales, service, and marketing teams.
Create and maintain a customer ranking system designed to maximize sales and email marketing opportunities.
Work closely with Marketing, Development, and Ticket Operations to coordinate sales efforts and to build, create, and segment data within the CRM.
Perform ongoing data analysis of the university’s customer database.
Work with the Learfield Amplify Director of Ticket Sales & Service to grow the email subscription base, drive segmentation strategy for email campaigns, and create a data-driven sales strategy.
Support Learfield in tracking sponsor sales and activation statistics.
Leverage data within Fanbase to identify new ticketing and sponsorship prospects for the sales team.
Manage current and new business intelligence tools to help Learfield and athletic administration stay on the cutting edge of data and technology that can be leveraged for revenue generation.
Produce research studies, including but not limited to pricing analysis, survey analysis, season ticket holder retention and acquisition models, and lead scoring.
Collaborate across the enterprise, especially across multiple business units, to understand data and analytics needs and determine how the data and analytics team can most effectively serve them.