Manager, Partnership & Brand Solutions
About The Position
The Manager of Partnership & Brand Solutions advances data-driven decision-making within the Buffalo Sabres Corporate Partnerships and Content departments. The role evolves sales and activation efforts through tool and vendor selection and implementation, consumer research and insights, category and asset optimization, and performance evaluation across sponsorship and brand health. The position is suited to someone with experience using data within a sports revenue function, particularly in strategy, research, consumer insights, or fan analytics. The manager supports Corporate Partnership strategy and execution, including partner measurement and reporting, performance evaluation of digital content and marketing, brand-health analysis, research projects, and assessment of tools and vendors. The role collaborates with internal teams and prospective partners to align organizational goals, assets, and values with business objectives, and maintains confidentiality. Other duties may be assigned.
Requirements
- Bachelor’s degree in a quantitative field such as Mathematics, Statistics, Business Analytics, or Data Science, or equivalent additional years of experience.
- 3–5 years of experience in sports analytics and/or corporate partnerships.
- Subject matter expertise with third-party research tools such as YouGov, Vision Insights, and Placer.ai, and media-measurement platforms such as Nielsen Sports, Zoomph, and Blinkfire.
- Previous experience with business intelligence and data-visualization tools.
- Proven ability to transform raw data into actionable insights, communicate findings to stakeholders, and drive value across revenue functions.
- Ability to work nights and weekends as needed for related Sabres and Bandits games.
Nice To Haves
- Experience with Tableau; it is preferred.
Responsibilities
- Serve as a bridge between Strategy and Analytics and Corporate Partnerships, clarifying objectives and identifying opportunities for data-driven decisions.
- Support Corporate Partnership strategic initiatives, including category and asset valuation, prospect identification, consumer and brand research, rate-card benchmarking, proposal and presentation creation, and performance tracking and reporting.
- Collaborate with Corporate Partnerships to create data-driven platforms and proposals aligned with current and prospective partners’ business goals.
- Direct partner measurement and recap processes, including midseason and end-of-season reporting and insights.
- Contribute to executive-level Corporate Partnership dashboards for monitoring and communicating KPIs.
- Track industry best practices across sports teams, brand advertising, and relevant trades to identify partnership strategies and growth opportunities.
- Provide performance measurements and audits across digital content and related marketing efforts.
- Identify sponsorable content across digital channels and provide estimated values.
- Generate an annual “State of the Team” analysis measuring brand health across fan growth, consumption, and outlook.
- Update Sponsorship, Events, and Communications documents as new insights become available.
- Manage custom research projects using internal toolsets and third-party vendors, ensuring insight quality, integrity, and actionability.
- Assess the vendor stack and recommend tools or technologies to enhance consumer-insights, media-valuation, and brand-measurement capabilities, usage, and adoption.
- Participate in and help organize brainstorming sessions aligning Sabres’ organizational goals, assets, and values with prospective partners’ objectives.
- Assist with use and configuration of the CRM Sponsorship module as needed.
- Maintain the utmost confidentiality.
- Perform other duties as requested or assigned.
Benefits
- Comprehensive and affordable medical plans.
- Supplemental vision care.
- Dental care.
- Life insurance coverage.
- Fully paid short-term and long-term disability.
- 401(k) with employer matching.
- Annual discretionary defined employer contributions.
- Vacation, sick, volunteer, and diversity days.
- Up to four complimentary tickets to Buffalo Sabres, Buffalo Bandits, and Rochester Americans games when available.
- Annual health and wellness offerings, including lunch-and-learns, fitness classes, a wellness fair, and challenges.
- Annual employee and family social events, including holiday parties and activities.
- DEI Committee and annual initiatives.
- Employee Resource Groups.
- Community volunteer opportunities.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
