Nightlife Marketing – Social Media Manager

Wynn Resorts•Las Vegas, NV

13d

About The Position

The Nightlife Marketing Social Media Manager oversees creative content and strategy for all nightlife social media accounts to grow brand awareness and increase business sales. The role develops social strategies and content for artists, events, and the Wynn Nightlife brand; coordinates with internal creative teams and resort and digital media partners; tracks platform performance; and presents marketing ideas and plans. The manager also oversees the Social Media Specialist, assists marketing leadership, and supports guest service and company safety policies.

Requirements

At least 5 years of social media work experience in a dayclub, nightclub, bar, or lounge environment.
Bachelor’s degree in Marketing, Public Relations, or Communication.
Excellent knowledge of TikTok, Instagram, Facebook, YouTube, LinkedIn, and other relevant social media platforms.
Ability to articulate ideas and express thoughtful perspectives.
Creative skills for developing unique campaigns, posts, and strategies.
Ability to obtain and maintain any licensing or active work cards required for the position.
Proficiency with Microsoft Office.
Strong organizational and project management skills.
Ability to maintain dialogue with people of all cultures and ethnicities while maintaining a warm, positive, and friendly persona.
Excellent English communication skills, both verbal and written.
Consistently maintain a well-groomed appearance and hygiene.
Must be at least 21 years of age.

Nice To Haves

At least 1 year of management experience preferred.

Responsibilities

Develop social media strategies for artists, events, and the Wynn Nightlife brand.
Maintain an updated posting schedule for each social media account and platform.
Research and monitor trending and viral audio, content, hashtags, influencers, and topics.
Conceptualize and execute engaging content for social platforms.
Work with photo, video, and graphic design teams to create new content.
Create social rollout plans for major announcements, events, and artists.
Assist resort and digital media partners with content and advertising campaigns.
Track and report weekly analytics and KPIs across platforms to assess marketing efforts.
Monitor comments and respond to direct messages on all platforms.
Communicate in a timely manner via email, phone calls, WhatsApp, and other channels.
Create one-sheets and marketing decks to present ideas, concepts, and strategies.
Present new ideas weekly at marketing meetings.
Take detailed notes during creative and marketing meetings.
Develop promotional plans to increase business levels and sales.
Manage and oversee the Social Media Specialist.
Assist the Marketing Manager and Director of Marketing with tasks.
Perform other job-related tasks as deemed necessary by management.
Adhere to and enforce company-specific safety policies.
Deliver exceptional service to every guest while interacting professionally.