New Home Sales Counselor – Recruitment Opportunities

Falcone Group•Myrtle Beach, SC
•Onsite

About The Position

AmeriCraft Homes is launching a homebuilding company focused on luxury residential communities built around shared experiential lifestyles. The company has active locations in Myrtle Beach and Mooresville, North Carolina, with plans for future communities throughout the Southeastern United States. Business travel may be required. The New Home Sales Counselor guides prospective buyers through the home-buying process, from initial inquiry to closing. The role combines sales expertise with knowledge of the builder’s home designs, communities, and financing options to help customers find a suitable new home while meeting sales targets.

Requirements

  • Knowledge of construction processes, floor plans, and building materials.
  • Experience with mortgage and financing processes.
  • Strong closing skills and a proven track record of meeting sales goals.
  • Professional appearance and demeanor.
  • High school diploma required.
  • Strong communication, negotiation, and customer service skills.
  • Familiarity with CRM software and basic computer applications.
  • Ability to work weekends.
  • Valid driver's license and reliable transportation.

Nice To Haves

  • Bachelor's degree in Business, Marketing, or a related field preferred.
  • Active real estate license, required or preferred depending on state regulations.
  • Two or more years of experience in new home sales, real estate, or a related sales field preferred.

Responsibilities

  • Greet and engage prospective buyers at model homes, sales offices, and community events.
  • Present and explain floor plans, community amenities, available lots, and pricing options.
  • Guide customers through the sales process, including contract writing, selecting options and upgrades, and financing referrals.
  • Follow up with leads from walk-ins, online inquiries, referrals, and marketing campaigns.
  • Maintain accurate prospect and sales activity records in a CRM system.
  • Coordinate with mortgage, title, and construction teams to support transactions from contract through closing.
  • Conduct market research on competitor pricing, incentives, and community offerings.
  • Meet or exceed monthly and annual sales quotas.
  • Represent the builder at community events, model home events, open houses, and industry functions.
  • Keep model homes and sales offices presentable and stocked with marketing materials.
  • Maintain current knowledge of available inventory, pricing, and construction timelines.
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