New Development Leasing & Marketing Manager

Up Campus Management•Charlottesville, VA

3d•Onsite

About The Position

Up Campus Management is hiring a New Development Leasing & Marketing Manager to lead leasing performance, marketing execution, and brand presence for Blume on Ivy, a new purpose-built student housing community in Charlottesville, Virginia. The role is responsible for occupancy and revenue outcomes and for consistent, high-quality leasing, marketing, and brand execution during pre-leasing, lease-up, and stabilization. It combines strategic planning, hands-on sales activity, and onsite team leadership. Under the general supervision of the Associate Director of Sales & Marketing, the manager leads onsite sales and marketing initiatives in alignment with the property business plan and Up Campus brand standards. The role works closely with the Community Manager, corporate teams, and campus partners to deliver a strong prospect and resident experience while meeting leasing velocity and occupancy goals. The position is full-time and onsite in Charlottesville. The general schedule is between 8:00 a.m. and 5:00 p.m., with evening and occasional weekend availability required during peak leasing periods. Occasional travel may be required. The role is classified as exempt, subject to confirmation. Salary is $50,000–$65,000, with bonus opportunities.

Requirements

Bachelor’s degree or equivalent relevant experience in student housing, property management, leasing, or a related field.
Demonstrated experience in student housing leasing, sales, or property operations.
Experience leading, training, or coaching leasing teams, interns, or brand ambassadors.
Working knowledge of Entrata or comparable property management software.
Experience with marketing initiatives, including social media and digital marketing.
Strong organizational, communication, and technology skills.

Nice To Haves

At least one year of new development lease-up experience or completion of a full lease-up season.
Experience leasing a student housing community with 600 or more beds.
Experience with stabilized student housing operations.
Familiarity with the Charlottesville student housing market and local university community.
Established relationships with student organizations, academic groups, Greek life, or local businesses.
Goal-oriented, self-motivated, and adaptable to changing leasing strategies.
Strong presentation and interpersonal skills.
Hands-on leadership style that coaches by example.
Highly organized and capable of managing competing priorities.
Comfort working in a fast-paced, results-driven lease-up environment.

Responsibilities

Achieve property leasing and occupancy goals throughout pre-leasing, lease-up, and stabilization.
Personally conduct tours and close qualified prospects through phone, text, email, and in-person follow-up.
Train and coach leasing staff on sales standards, touring practices, and fair housing compliance.
Lead daily, weekly, and monthly leasing strategy meetings using performance data and team feedback.
Monitor direct and indirect competitors through regular market surveys.
Manage leasing goals, concessions, and unit pre-placements using the Leasing Tracker.
Maintain an accurate Entrata dashboard for leads, applications, and pending leases.
Lead, train, schedule, and mentor interns, leasing professionals, and brand ambassadors.
Set clear expectations for team performance, accountability, and professionalism; coach team members on performance and career development.
Partner with the Community Manager and corporate teams to support smooth move-in execution.
Plan and execute go-to-market and ongoing lease-up marketing strategies aligned with brand standards.
Develop and manage the annual marketing plan and budget, adjusting as needed during the leasing cycle.
Coordinate and maintain a presence at key campus and community marketing events.
Build partnerships with student organizations, Greek life, academic groups, and local businesses.
Establish and maintain a strong social media presence with engaging organic content.
Maintain positive relationships within the university community to drive word-of-mouth awareness.
Complete required leasing and marketing reports accurately and on time.
Maintain record integrity through regular audits and system checks.
Manage marketing and leasing budgets in coordination with corporate leadership.
Deliver weekly, monthly, and quarterly reporting on traffic, leads, leases, and conversion performance.