National Sales Director of Dealership Technology

dominion-enterprises•Atlanta, GA
•Remote

About The Position

DX1, LLC is seeking a National Sales Director to lead its national sales and business development organizations and serve on the Executive Leadership Team. This executive leadership role is responsible for driving revenue growth, expanding market share, developing strategic partnerships, and contributing to DX1’s overall strategic direction and operational success. The director will align sales strategy, product development, customer experience, and business operations with the company’s long-term growth objectives. DX1 provides dealership management and technology solutions to the powersports, marine, golf carting, and outdoor power equipment industries. Its offerings include dealer management systems (DMS), customer relationship management (CRM), dealer websites, digital marketing solutions, and related tools. The position is remote, with national travel required for customer meetings, sales leadership activities, OEM engagements, strategic partnerships, and industry events. Candidates near the Norfolk, Virginia headquarters or in Florida, Georgia, Texas, North Carolina, or South Carolina are preferred. The role involves working with executive leadership and coordinating across sales, business development, marketing, operations, and product teams.

Requirements

  • Significant progressive experience in sales leadership, business development, or commercial operations, including managing regional or national sales organizations.
  • Demonstrated success leading sales teams, achieving revenue objectives, and developing scalable sales strategies.
  • Proven ability to recruit, coach, and manage high-performing sales and business development professionals.
  • Experience developing and executing strategic business plans, revenue forecasts, and performance objectives.
  • Strong executive presence, communication, negotiation, and relationship-building abilities.
  • Ability to collaborate across departments and contribute to executive-level business decisions.
  • Strong analytical skills and experience using CRM systems, sales performance metrics, and business intelligence to drive results.
  • Ability and willingness to travel nationally for customers, sales teams, OEM partners, and industry events.
  • Bachelor’s degree required.

Nice To Haves

  • Direct OEM business development experience in the marine and/or powersports industries.
  • Established professional relationships with marine and powersports OEMs, dealer groups, and industry organizations.
  • Experience selling DMS, CRM platforms, websites, SaaS solutions, and other dealership technology products.
  • Familiarity with dealership operations, including sales, service, parts, inventory management, and customer relationship management.
  • Experience negotiating strategic partnerships, OEM agreements, and enterprise-level business relationships.
  • Previous experience serving on an executive leadership team or contributing to company-wide operational and strategic decisions.
  • Extensive Salesforce knowledge.
  • Experience managing geographically distributed or remote sales organizations.
  • Experience expanding market share in competitive, relationship-driven industries.
  • MBA completed or in progress.
  • Location near the Norfolk, Virginia headquarters or in Florida, Georgia, Texas, North Carolina, or South Carolina.

Responsibilities

  • Provide executive leadership and strategic direction for national sales and business development teams.
  • Develop and execute sales strategies to accelerate revenue growth, increase market penetration, and expand the dealer customer base.
  • Establish annual sales plans, revenue targets, performance metrics, and accountability standards.
  • Lead, coach, mentor, and develop sales leaders, account executives, and business development professionals.
  • Build a high-performance sales culture focused on accountability, collaboration, and customer success.
  • Oversee sales forecasting, pipeline management, territory planning, and resource allocation.
  • Identify revenue opportunities among existing customers, prospective dealerships, dealer groups, OEMs, and strategic industry partners.
  • Develop and strengthen relationships with OEMs, industry associations, dealer networks, and strategic partners.
  • Identify and pursue OEM partnership opportunities that support market expansion and long-term growth.
  • Work with manufacturers on technology integration, dealer adoption, preferred-provider relationships, and strategic initiatives.
  • Represent DX1 in executive meetings, industry events, manufacturer conferences, and partnership discussions.
  • Collaborate with internal teams on programs that create value for OEM partners and their dealer networks.
  • Evaluate and optimize sales processes, organizational structure, compensation programs, and performance management systems.
  • Establish sales methodologies, CRM utilization standards, reporting practices, and pipeline accountability.
  • Recruit, retain, and develop sales and business development talent.
  • Implement data-driven performance management and continuous improvement initiatives.
  • Collaborate with marketing on lead generation, demand creation, brand positioning, and customer acquisition.
  • Coordinate new customer acquisition, account growth, and customer retention efforts.
  • Travel nationally to support customers, sales teams, OEM partners, and industry events.

Benefits

  • Competitive earnings.
  • Comprehensive benefits package.
  • Generous 401(k) plan.
  • Career enrichment opportunities.
  • Community service opportunities.
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