National Sales Director of Dealership Technology

DX1 Platform•Tampa, FL
•Remote

About The Position

DX1, LLC is seeking an accomplished National Sales Director to lead its national sales and business development organizations as a member of the Executive Leadership Team. The role is responsible for driving revenue growth, expanding market share, developing strategic partnerships, and helping shape the company’s direction and operational success. The director will work with executive leadership to align sales strategy, product development, customer experience, and business operations with DX1’s long-term growth objectives. DX1 provides integrated dealership management and technology solutions to the powersports, marine, golf carting, and outdoor power equipment industries. Its offerings include Dealer Management Systems (DMS), Customer Relationship Management (CRM), dealer websites, digital marketing solutions, and other dealership tools. The position provides flexibility to work remotely and requires national travel for customer meetings, sales leadership activities, OEM engagements, strategic partnerships, and industry events. Preference is given to candidates near the Norfolk, Virginia headquarters or based in Florida, though candidates elsewhere are encouraged to apply. Established OEM relationships and business development experience in the marine and/or powersports industries are strongly preferred.

Requirements

  • Significant progressive experience in sales leadership, business development, or commercial operations, including management of regional or national sales organizations.
  • Demonstrated success leading sales teams, achieving revenue objectives, and developing scalable sales strategies.
  • Proven ability to recruit, coach, and manage high-performing sales and business development professionals.
  • Experience developing and executing strategic business plans, revenue forecasts, and performance objectives.
  • Strong executive presence, communication, negotiation, and relationship-building abilities.
  • Ability to collaborate across departments and contribute to executive-level business decisions.
  • Strong analytical skills and experience using CRM systems, sales performance metrics, and business intelligence to drive results.
  • Ability and willingness to travel nationally.
  • Bachelor’s degree required.
  • Experience hiring, managing, coaching, and developing remote technology sales teams.

Nice To Haves

  • MBA completed or in progress.
  • Direct OEM business development experience in the marine and/or powersports industries.
  • Established professional relationships with marine and powersports OEMs, dealer groups, and industry organizations.
  • Experience selling Dealer Management Systems (DMS), CRM platforms, websites, SaaS solutions, and other dealership technology products.
  • Familiarity with dealership sales, service, parts, inventory management, and customer relationship management operations.
  • Experience negotiating strategic partnerships, OEM agreements, and enterprise-level business relationships.
  • Previous experience serving on an executive leadership team or contributing to company-wide operational and strategic decisions.
  • Extensive Salesforce knowledge.
  • Experience managing geographically distributed or remote sales organizations.
  • Experience expanding market share in competitive, relationship-driven industries.

Responsibilities

  • Provide executive leadership and strategic direction for the national sales and business development teams.
  • Develop and execute sales strategies to accelerate revenue growth, increase market penetration, and expand the dealer customer base.
  • Establish annual sales plans, revenue targets, performance metrics, and accountability standards.
  • Lead, coach, mentor, and develop sales leaders, account executives, and business development professionals.
  • Build a high-performance sales culture focused on accountability, collaboration, and customer success.
  • Oversee sales forecasting, pipeline management, territory planning, and resource allocation.
  • Identify revenue opportunities among existing customers, prospective dealerships, dealer groups, OEMs, and strategic industry partners.
  • Develop and strengthen relationships with OEMs, industry associations, dealer networks, and strategic partners.
  • Identify and pursue OEM partnership opportunities that support market expansion and long-term growth.
  • Work with manufacturers on technology integration, dealer adoption, preferred-provider relationships, and strategic initiatives.
  • Represent DX1 in executive meetings, industry events, manufacturer conferences, and partnership discussions.
  • Leverage industry relationships to create business opportunities and expand the company’s presence.
  • Collaborate with internal teams on programs that create value for OEM partners and their dealer networks.
  • Evaluate and optimize sales processes, organizational structure, compensation programs, and performance management systems.
  • Establish sales methodologies, CRM utilization standards, reporting practices, and pipeline accountability.
  • Recruit, retain, and develop sales and business development talent.
  • Implement data-driven performance management and continuous improvement initiatives.
  • Collaborate with marketing on lead generation, demand creation, brand positioning, and customer acquisition.
  • Coordinate new customer acquisition, account growth, and customer retention efforts.
  • Travel nationally to support customers, sales teams, OEM partners, strategic partnerships, and industry events.

Benefits

  • Generous 401(k) plan
  • Comprehensive benefits package
  • Career enrichment opportunities
  • Community service opportunities
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