National Product Manager

OLG • Toronto, ON

4d • Onsite

About The Position

We are ready to take this game to the next level and need someone passionate to support the development of the product vision and strategy with a focus on the growth of our biggest Lottery brands, including Lotto Max, Lotto 6/49 and Daily Grand. The Product Marketing Manager is the key SME when it comes to all things related to product marketing, identifying and delivering on the defined marketing goals within the team. The role will be accountable for identification, evaluation, recommendation and implementation of marketing initiatives that will increase revenue and profitability and drive excellent customer experiences.

Requirements

• Strong understanding of marketing strategies, full-funnel expertise, informed by industry trends and digital performance data, user needs, and pain points to shape effective marketing approaches.
• Comfortable working with technology and IT tools to enable data‑driven marketing strategies and unlock new promotional opportunities.
• Bachelor’s degree or equivalent (3-5 years) work experience.
• Minimum three (3) years of experience in marketing, brand/product management, with a strong focus on direct‑to‑consumer growth marketing, including digital and omnichannel channels such as media, email, CRM, owned assets, and social.
• Strong communication skills with ability to communicate complex messages and trade-offs to tell a compelling story
• Demonstrated ability to operate in a multi-disciplined environment including technology, new product development, product design, promotion, merchandising, advertising, public relations and market research.
• Strong problem solver with ability to find solutions to drive progress, often with a high level of ambiguity

Responsibilities

• Support and manage integrated marketing strategies, tactics, and campaigns to promote full-funnel consumer‑facing lottery products across all channels, including digital, social, CRM, experiential, promotions, PR, and owned platforms.
• Lead end‑to‑end campaign delivery from planning and concept development through execution, optimization, and post‑campaign analysis and budget management, ensuring alignment to product and business objectives.
• Partner with Analytics to generate insights, improve campaign performance, monitor KPIs, and recommend pivots based on market trends and results.
• Support the Product Lead in developing annual revenue targets, identifying key initiatives and making data‑driven recommendations to maximize acquisition and retention and deliver against corporate sales targets.
• Lead creative development in collaboration with internal teams and external agencies, ensuring brand consistency and strong creative execution across all assets.
• Own assigned product development initiatives from ideation to launch, including game branding, look and feel, prize structures, timelines, testing, and market implementation.
• Identify, evaluate, and recommend new marketing, product, and channel opportunities, working closely with Research to assess concepts, brand enhancements, and line extensions using insights and industry learnings.
• Collaborate cross‑functionally with Lottery and Digital teams, Marketing Communications, Legal, Compliance, Finance, Technology, and external vendors and agencies to ensure aligned, compliant, and effective campaign and product delivery.

Benefits

• Eligible employees and dependents have access to comprehensive, employer-paid group benefits coverage (permanent employees only).
• Participation in a highly desirable defined benefit pension plan.
• Participation in a performance-based incentive plan that recognizes organizational and individual achievements (permanent employees only).
• Competitive paid time-off provisions to support work-life balance and well-being.
• Become your best self with access to new opportunities and personalized support programs.
• 24/7 access to robust online learning programs.
• Equity, diversity, and inclusion: Core to OLG’s culture, empowering employees to bring their authentic selves and make a meaningful impact across Ontario.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree