National Account Manager, Collegiate

Red Bull•New York, NY

15h•$124,000 - $186,000

About The Position

The National Account Manager, Collegiate is a key member of Red Bull North America’s On Premise national account team. The role contributes to volume, share, and distribution goals by developing strategy, selling, and executing plans with assigned key accounts in the College and University channels of Non-Commercial sales. It can be based in any major metro in the Northeast region and involves 50–60% travel. The position leads channel strategy, customer planning, account negotiations, programming, forecasting, and budget management. It develops insight-led business plans and national and regional programs, coordinates College and University RFP responses, and works with National Account teams, field sales, distributors, and internal stakeholders to ensure effective execution. The National Account Manager also builds relationships with customer decision-makers and leads channel trainings.

Requirements

At least 5 years of Sales and Key Account experience in Non-Commercial Sales, with a demonstrated track record of success in the College and University landscape.
Strong ability to translate category insights into operational success.
Strong analytical skills and experience using internal and external data sources and insights.
Advanced strategic thinking, planning, financial management, decision-making, sales presentation, and negotiation skills.
Fluent in English.

Nice To Haves

Experience in beverage or Consumer Packaged Goods (CPG) industries.
Bachelor’s degree or equivalent work experience.
Additional language skills.

Responsibilities

Own, develop, and lead overall strategy for the college and university channel of Non-Commercial sales.
Coordinate and advise the organization on responses to College and University RFPs.
Develop customer strategies based on National Account fundamentals, customer business drivers, strategic category and item management, relationship building, and consultative selling.
Collect and analyze category, customer, and consumer data to inform insight-led business plans.
Lead joint annual business planning with National Accounts and Red Bull management teams.
Develop strategic national and regional programs with integrated annual calendar plans to drive volume and distribution with positive ROI.
Collaborate with National Account teams and field sales to ensure program compliance at the store level.
Conduct regular business reviews and customer activities to build relationships with national accounts.
Manage ways of working across DSD, Vistar, and Broadline routes to market.
Manage contract negotiations and renewals across current and new National Accounts and Universities.
Assist in developing, tracking, and controlling budgets in alignment with annual business plan budgets.
Manage expense spending to the assigned budget.
Control account volume forecasting and spend management through accurate and regular Customer Program Management updates.
Drive channel strategy and ways of working, including field team alignment and use of key resources.
Lead contract negotiations with key partners and strategic accounts, and coordinate with Sales, Finance, Marketing, and Distribution stakeholders to close distribution voids and support growth.
Develop national and regional programs and activations that drive execution and awareness and contribute to customer priorities.
Work with Trade Marketing and POS teams to develop conceptual selling tools and permanent displays in line with HQ channel guidelines.
Evaluate ROI before recommending programming or customized POS solutions and conduct post-promotion analysis.
Build cross-functional relationships with key internal and external individuals.
Align national, regional, and local customer decision-makers with Red Bull and distributor partner sales teams.
Use appropriate communication processes to keep Non-Commercial Sales, Marketing, and Distribution teams informed of programs and initiatives.
Work effectively with HQ, Non-Commercial, and BU teams and leverage Marketing, Finance, and Category Management expertise to develop plans and selling stories.
Lead channel trainings to advance organizational understanding of the channel.