National Account Manager

Red Bull•Miami, FL

1d•$124,000 - $186,000

About The Position

The National Account Manager (NAM), Limited-Service Restaurants is a key member of Red Bull North America’s On-Premise National Account team. The role drives vertical and horizontal distribution, volume, High 5 execution, and scalable programs within assigned limited-service restaurant chains and franchises. The position calls for a dynamic, results-oriented leader who can identify and align customer and Red Bull priorities into effective business plans. The role requires sales, business, and financial acumen, cross-functional collaboration, joint business planning, complex problem solving, development of national sales and marketing programs, forecasting, trade program development, and coordination with headquarters and field sales organizations. Bilingual proficiency in English and Spanish is required. The National Account Manager develops customer relationships and account programs, facilitates cross-functional work across Red Bull teams, drives on-premise marketing initiatives, manages budgets and planning, analyzes business performance, and conducts business reviews with account and internal stakeholders. The role includes 50–60 travel. The position is permanent and is open to U.S. citizens, permanent residents, or individuals currently authorized to work in the United States on a valid visa.

Requirements

At least 5 years of chain management experience with a proven track record of success.
At least 8 years of CPG sales experience, including a strong track record of driving growth in Limited-Service Restaurants.
Bilingual proficiency in English and Spanish.
Strong desire to actively pursue and secure new business.
Persuasive oral and written communication with customers and internal leadership.
Strong analytical skills and ability to assess and use business insights.
Collaborative, team-oriented mindset.
Excellent communication, presentation, and negotiation skills.
Proven success with scalable programming that delivers sales results.
Creative, solution-oriented mindset and attention to detail.
Self-motivated, entrepreneurial mindset and ability to work independently.
Planning and business management experience, including developing joint business plans and penetrating customer organizations up to the highest ranks.
Proficiency in Microsoft Excel and PowerPoint.

Nice To Haves

Bachelor’s degree preferred.

Responsibilities

Develop relationships across partner networks, including corporate teams, field teams, and owner/operators.
Work with Red Bull stakeholders to develop and execute plans.
Build mutually beneficial relationships with key account decision makers and stakeholders.
Customize presentations using business insights to address customer needs and gain execution and programming.
Create account programming, such as limited-time offers and staff programs, that is relevant to each account and drives volume.
Work with the Director of LSR on business reviews and hold partners accountable for agreed-upon execution and programs.
Participate in relevant trade shows and conferences.
Build organizational relationships and credibility to influence and drive initiatives at the region level.
Work with the HQ LSR Lead, Director of LSR, On-Premise Marketing, and Brand Marketing to create custom account programs and maintain brand standards.
Adapt global frameworks to U.S. priorities with the Director of LSR.
Communicate with stakeholders within business units and regions to drive execution and exchange account and program feedback.
Work closely with Operations and Distribution.
Conduct regular reviews with Red Bull stakeholders involved in the global partnership.
Develop programs to motivate, engage, and reward restaurant staff.
Work with trade marketing and third-party agencies to develop relevant social and digital programming that drives brand and product relevance.
Create programs that deliver a premium product experience.
Establish and manage budgets; analyze return on investment and rate per case.
Plan and track monthly volume by account chain.
Analyze monthly distribution and non-buy reports to close gaps.
Assist in developing, tracking, and controlling budgets to align with annual Business Plan budgets.
Manage expense spending within the assigned budget.
Control account volume forecasting and spend management through accurate and regular Customer Program Management updates.
Conduct post-promotion analysis to evaluate promotional effectiveness.
Use Red Bull North America and customer data, information, tools, and Category Management support to develop and maintain thought leadership in the Energy Drink Category with assigned accounts.
Analyze sales data to define priorities, identify opportunities, and focus team efforts.
Conduct regularly scheduled business reviews with account leadership and internal field sales on business performance, competition, and opportunities.
Share examples of Red Bull marketing activities to demonstrate differentiation from competitors.
Provide Energy Insights that drive changes in promotion, pricing, or display practices.
Routinely engage in activities to build relationships and connect key accounts at the deepest level.