National Account Manager

Red Bull•Santa Monica, CA

About The Position

The National Account Manager (NAM) for Mass eCommerce executes Red Bull strategies online at key retailers across pickup and delivery platforms. The role is responsible for infusing an entrepreneurial mindset into account management of fast growing and strategic customers. Your mission is to ensure Red Bull is the #1 choice for the digital shopper by mastering search, availability, and innovative digital programming. The role will take close partners internally with Brick & Mortar Sales, Operations, Finance and Marketing to achieve success.

Requirements

8 years eCommerce account management experience preferably with experience leading strategic planning across teams and Brick & Click
Experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries preferred
Experience working with Digital Advertising Agencies
Ability to demonstrate solid “peer leadership/influence”
Strong analytical skills and experience using internal and external data sources
Strong leadership presence with excellent communication and active listening skills
Advanced strategic thinking, planning, financial management, decision-making, sales presentation, & negotiation skills
Innovative, solution-oriented mindset and ability to drive collaboration across diverse functional groups to achieve goals
Passion to make significant contributions to the Red Bull organization through continuous process & ways of working improvement
Self-motivated and able to work independently
Strong conceptual thinking and design critiquing skills
Must be extremely proficient in software packages (Microsoft Excel and PowerPoint) & internal systems (CPM, SAP/BI)

Responsibilities

Executes short- and long-term strategies and activities that deliver Red Bull and retailer objectives online.
Allocates resources where the investment has the highest strategic payback.
Partner with Red Bull Key Account, Advertising & Retail Marketing teams to influence eCommerce priorities across these retailers.
Responsible for programming online calendar (including pricing and promotions), driving onsite visibility, volume planning, and managing trade spend.
Partner with Retail Media teams to deploy high-impact advertising spend, ensuring a strong ROAS (Return on Ad Spend).
Collaboratively develop and execute annual joint business plans that outpace category growth.
Actively develop and cultivate relationships with Retail Buying, Instock, and Site Merchandising teams.
Work closely with demand planning and supply teams to navigate retailer fulfillment models to ensure zero out-of-stocks.
Enhance online execution on Retailer.com and in the Retailer Apps by collaboratively working to ensure best in class content, copy, media, and imagery online.
In partnership with cross-functional teams, develop category and shopper insights for eCommerce beverage and energy drink categories to support online execution.
Identify and share best practices to reach new online shoppers and bring to life the Red Bull brand across online customers.
Responsible for eCommerce sales and share reporting to measure impact of initiatives on performance.
Conduct quarterly business reviews to measure progress against sales and financial targets and provide competitive analysis.
Drives post-campaign analysis following all promotions and visibility campaigns to evaluate effectiveness and optimize investment opportunities.
Provide energy insights that influence merchandising, price, and promotion to achieve business targets.
Proactively shares examples of Red Bull Marketing activities to differentiate vs. competition.
Work with Red Bull Key Account teams to upskill eCommerce knowledge and ensure business plan objectives align with Red Bull eCommerce and Key Account strategies.
Accountable for managing cross-functional work streams to deliver unique solutions, in close partnership with key stakeholders including Finance, Ops, Retail Marketing, Shopper Insights & Advertising.
Build upon the eCommerce learning agenda by leveraging new customer account capabilities and data to find opportunities for future revenue and/or brand marketing opportunities.
Uses appropriate communication processes to keep DPs informed of relevant eCommerce programs and initiatives.