MULTIMEDIA SALES MANAGER - WBTV
About The Position
WBTV-TV is seeking a Multimedia Sales Manager to lead its sales team in digital and new-business growth and strengthen the station’s multiplatform presence in the Charlotte market. The role oversees the creation and management of digital and linear sales initiatives, coaches media executives on digital products, and collaborates with newsroom, marketing, and digital content teams to grow WBTV’s digital platforms. The manager develops sales materials and packages, supports the Director of Sales with revenue oversight, inventory management, and forecasting, and leads by example in identifying and closing new business. The position calls for a digital-first sales leader with experience across broadcast and digital media who can make an immediate contribution.
Requirements
- Digital-first mindset and ability to translate technology concepts into business results.
- Proven ability to build rapport and trust with teams and clients.
- Track record of success in new-business development.
- Strong organization and attention to detail, with the ability to manage multiple initiatives.
- Knowledge of the linear broadcast and digital media landscape and ability to make an immediate impact.
- Ability to collaborate across departments, including the newsroom and boardroom.
Responsibilities
- Create and manage digital and linear sales initiatives designed to deliver client ROI.
- Recruit, train, and mentor media executives on digital products and multiplatform sales.
- Collaborate with news, marketing, and digital content teams to ensure the station’s digital platforms are accurate, engaging, and positioned for growth.
- Create one-sheets, sponsorships, proposals, and sales packages for clients.
- Support the Director of Sales with revenue oversight, inventory management, and forecasting.
- Identify and close new business opportunities, leading by example.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
