Multimedia Sales Manager (Digital Specialist) - Wlio

Gray Media • Lima, OH

3d

About The Position

WLIO is seeking a Multimedia Sales Manager specializing in digital to lead digital sales growth in the Lima, Ohio market. The role combines digital strategy, team leadership, and consultative advertising sales. The manager develops and executes strategies across OTT, SEO, social media, and web, and partners with local businesses to create integrated marketing campaigns designed to deliver results.

The position provides digital training and coaching to the sales team, oversees pricing, inventory, and revenue forecasting in tandem with the Director of Sales, and manages digital campaigns from order entry through completion. It also involves analyzing campaign data and reporting results and recommendations to clients, while fostering a collaborative, accountable, high-energy sales culture.

Requirements

• At least two years of digital sales experience.
• Deep understanding of OTT, SEM, social, and programmatic advertising.
• Advanced leadership skills and a track record of achieving budgets.
• Ability to manage multiple tasks, deadlines, and people.
• Strong presentation experience and excellent written and verbal communication skills.
• Ability to translate complex data into a compelling narrative for business owners.
• Ability to translate client problems into digital opportunities and take ownership of resolving challenges.
• Expert proficiency in PowerPoint, Excel, and social media.
• Bachelor’s degree in marketing, advertising, business, or a related field, or equivalent professional experience.
• Relentless sense of urgency, collaborative spirit, and passion for helping local businesses.

Nice To Haves

• Experience with Engage CRM/order-entry systems.

Responsibilities

• Develop and execute digital sales strategies across OTT, SEO, social media, and web to grow revenue and meet or exceed budgets and goals.
• Provide ongoing digital training and subject-matter expertise to the sales team, helping identify opportunities and close multi-platform deals.
• Work with local businesses to understand their needs and develop custom, integrated marketing campaigns, including programmatic and streaming solutions.
• Oversee digital pricing, inventory management, and revenue forecasting in tandem with the Director of Sales.
• Manage digital campaign execution from order entry through completion, ensuring tags, tracking details, and creative assets are aligned.
• Analyze campaign data and provide clients with reporting, insights, and performance recommendations.
• Promote a positive, high-energy culture based on accountability and collaboration.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager