MULTIMEDIA SALES MANAGER (DIGITAL SPECIALIST) - WLIO

FOX Carolina News • Lima, OH

2h

About The Position

Gray Media is hiring a Multimedia Sales Manager specializing in digital for WLIO in Lima, Ohio. The role leads digital sales growth and supports a multi-platform advertising approach across OTT, SEO, social media, web, SEM, and programmatic advertising. The manager develops sales strategies, coaches the sales team, partners with local businesses to create integrated marketing campaigns, and oversees digital pricing, inventory, forecasting, and campaign execution. The role also analyzes campaign performance and shares reporting and recommendations with clients while fostering a collaborative, accountable, high-energy team culture.

Requirements

• At least two years of digital sales experience.
• Deep understanding of OTT, SEM, social media, and programmatic advertising.
• Advanced leadership skills and a track record of achieving budgets.
• Ability to manage multiple tasks, deadlines, and people.
• Strong presentation experience and excellent written and verbal communication skills.
• Ability to translate complex data into a compelling narrative for business owners.
• Ability to translate client problems into digital opportunities and maintain ownership until challenges are resolved.
• Expert proficiency in PowerPoint, Excel, social media, and CRM/order-entry systems.
• Bachelor’s degree in marketing, advertising, business, or a related field, or equivalent professional experience.
• A strong sense of urgency, collaborative approach, and passion for helping local businesses.

Nice To Haves

• Experience with Engage CRM/order-entry system.

Responsibilities

• Develop and execute digital sales strategies across OTT, SEO, social media, and web to grow digital revenue and meet or exceed budgets and goals.
• Provide ongoing digital training, subject-matter expertise, and coaching to the sales team to help identify opportunities and close complex multi-platform deals.
• Work with local businesses to understand their challenges and build custom integrated marketing campaigns, including programmatic and streaming solutions.
• Oversee digital pricing, inventory management, and revenue forecasting in coordination with the Director of Sales.
• Manage digital campaign lifecycles from order entry through completion, including tags, tracking details, and creative assets.
• Analyze campaign data and provide clients with reporting, insights, and performance recommendations.
• Promote a positive, high-energy workplace culture centered on accountability and collaboration.

Benefits

• Access to advertising opportunities across four major networks.
• Collaborative and welcoming team culture.
• Opportunity to contribute to the Lima community by helping local businesses thrive.
• Access to industry tools and involvement in the future of media.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager