Multimedia Specialist

Baranko Companies•Dickinson, ND

About The Position

Baranko Companies is seeking a creative and motivated Multimedia Specialist to help tell the company’s story and showcase its work and people. As part of a small, collaborative team, this role contributes ideas, manages assigned projects, and supports marketing initiatives involving company events, community partnerships, and branded merchandise. The position includes work both in the office and in the field, including travel to company job sites and events.

Requirements

1–3 years of relevant experience in marketing, content creation, or digital media.
Proficiency in Adobe Creative Cloud, particularly Photoshop, Lightroom, Illustrator, and Premiere Pro.
Proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.
Strong photography, videography, and video-editing skills, including understanding of lighting, composition, and visual storytelling.
Experience creating and managing content for social media platforms, including Facebook, Instagram, TikTok, and LinkedIn.
Willingness to travel to company job sites and events to capture content and support marketing activities.
Valid driver's license.
Ability to pass a pre-employment drug test and comply with company drug and alcohol policies.
A portfolio highlighting relevant work in photography, videography, graphic design, social media, and/or written content is required.
Strong written and verbal communication skills, with the ability to adapt messaging for different audiences and platforms.
Ability to prioritize responsibilities, manage multiple projects, and meet deadlines.
Ability to work independently on assigned projects and collaborate effectively with team members and other departments.
Willingness to learn new skills, adjust to changing priorities, and take on new challenges.
Ability to produce accurate, high-quality work while maintaining consistency across marketing materials and communications.

Nice To Haves

A bachelor's degree in Marketing, Communications, Media Production, Graphic Design, or a related field is preferred but not required.
Experience with After Effects.
Experience in construction, heavy equipment, oil and gas, or related industries.

Responsibilities

Collaborate on planning, creating, scheduling, and managing content across company social media platforms; monitor engagement, maintain content calendars, and identify opportunities to increase brand awareness.
Capture and edit photos and videos of company projects, equipment, employees, events, and daily operations for marketing channels.
Develop written and visual content for company newsletters, websites, recruiting campaigns, and other internal and external communications.
Create marketing materials such as social media graphics, digital advertisements, flyers, presentations, event materials, and other branded content.
Assist with developing, launching, monitoring, and optimizing digital advertising campaigns, including recruitment and brand-awareness initiatives.
Support planning and execution of company events, career fairs, employee engagement activities, and community initiatives, including logistics, vendor coordination, promotional materials, and on-site support.
Assist with the design, sourcing, ordering, and distribution of company apparel, merchandise, signage, and promotional products while maintaining brand consistency.
Monitor and analyze social media, advertising, and content performance to identify opportunities and recommend improvements.
Ensure marketing materials and communications follow company brand guidelines and maintain consistent messaging and visual standards.
Coordinate projects and production schedules with the Marketing team and other departments, supporting initiatives aligned with company objectives.
Stay current with media trends, creative tools, social media platforms, and emerging content formats to improve marketing efforts and contribute new ideas.