Multimedia Production Strategist

Acrisure•Grand Rapids, MI

1d•Onsite

About The Position

Acrisure’s in-house creative team produces video, film, motion, photography, live broadcasts, and podcasts for the Acrisure brand. The Multimedia Production Strategist shapes how multimedia content supports enterprise priorities, brand storytelling, audience engagement, and business outcomes. The role translates strategic objectives into integrated multimedia plans, guides projects from concept through delivery, and advises partners on formats, channels, and creative approaches that will have the greatest impact. Combining strategic planning, creative judgment, and production expertise, the strategist establishes standards and scalable practices, influences portfolio priorities, evaluates emerging capabilities such as artificial intelligence, and uses performance insights to strengthen future work. The role stays connected to production feasibility and quality while focusing primarily on direction, alignment, and continuous improvement.

Requirements

5 to 7 years of progressive experience in multimedia strategy, video, broadcast, podcast, creative production, or a related field, including experience leading complex, visible work.
Ability to connect business objectives, audience insights, and brand strategy to multimedia recommendations and creative direction.
Strong strategic planning and portfolio management skills, including judgment in prioritizing work, managing tradeoffs, and allocating resources.
Working knowledge of modern production workflows, digital asset management, content governance, review tools, and emerging artificial intelligence capabilities.
Executive-ready communication and presentation skills, with the ability to influence decisions, simplify complex information, and build cross-functional alignment.
Strong creative judgment and ability to provide clear, actionable feedback while protecting brand integrity and the intended audience experience.
Ability to operate autonomously, anticipate needs, navigate ambiguity, and move work forward in a fast-changing environment.
Comfort with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Nice To Haves

Experience developing multimedia strategies or content plans for a complex enterprise or global brand.
Familiarity with live production, livestream, studio, podcast, and broadcast workflows.
Experience with project and portfolio management tools such as Asana or monday.com, Adobe Creative Cloud, digital asset management platforms, and content performance analytics.
Experience managing external agencies, production partners, freelancers, or multimedia budgets.
Bachelor’s degree in media production, communications, marketing, design, or a related field, or equivalent experience.

Responsibilities

Develop annual and quarterly multimedia plans aligned with Marketing, Communications, Events, and enterprise business priorities.
Translate business objectives and audience needs into creative strategies, content approaches, and measurable outcomes.
Evaluate incoming opportunities and recommend priorities based on strategic value, audience impact, timing, cost, and available capacity.
Advise senior leaders and cross-functional partners on effective formats, channels, production approaches, and investment levels.
Identify portfolio risks, dependencies, and opportunities, and recommend solutions that protect quality, scope, budget, and business value.
Guide concept development, narrative structure, visual direction, and content sequencing across video, podcast, broadcast, animation, and photography initiatives.
Facilitate strategic discovery and creative briefing to clarify audience, desired action, key message, distribution approach, and success measures.
Provide creative feedback and ensure work reflects Acrisure brand standards, accessibility expectations, and the intended audience experience.
Establish production frameworks, governance, templates, and decision points to improve consistency, speed, quality, and stakeholder clarity.
Define standards for digital asset management, metadata, usage rights, retention, version control, and content reuse.
Assess workflows, tools, vendors, and emerging technologies, including artificial intelligence, and recommend improvements to expand team capability and efficiency.
Develop resource and capacity plans, including recommendations for internal support, freelance talent, agency partners, equipment, and studio investment.
Build relationships with senior leaders and business partners to connect multimedia work to broader priorities.
Lead milestone reviews and decision conversations, clarify tradeoffs, and secure alignment on creative direction, scope, investment, and outcomes.
Partner with channel and analytics teams to define success measures and evaluate content performance, audience engagement, reach, reuse, and business impact.
Turn performance insights, stakeholder feedback, and industry trends into recommendations that improve future content strategy and production decisions.
Participate in studio and production environments, including standing for extended periods and occasionally moving production equipment as business needs require.
Travel occasionally and work flexible hours for select shoots, live broadcasts, or business-critical events as required.

Benefits

Comprehensive medical insurance, dental insurance, and vision insurance.
Life and disability insurance.
Fertility benefits and wellness resources.
Paid sick time.
Paid time off and holidays.
Employee Assistance Program (EAP) and complimentary Calm app subscription.
401(k) plan with immediate vesting.
Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
Commuter benefits and employee discount programs.
Paid maternity leave and paid paternity leave, including for adoptive parents.
Legal plan options and pet insurance coverage. Eligibility and waiting periods may apply; benefits may vary by subsidiary entity and geographic location.