Multimedia Production Specialist II

Texas A&M•Prairie View, TX

About The Position

The Multimedia Production Specialist II works under general supervision and reports to the Manager of Creative Services as a key member of the Creative Services Team within Prairie View A&M University’s Office of Marketing and Communications. The position independently plans, produces, edits, and delivers photography, video, motion graphics, and multimedia content supporting the University’s marketing, communications, recruitment, engagement, advancement, and branding objectives. It develops creative concepts and visual storytelling solutions, and collaborates with Creative Services colleagues and campus stakeholders to engage internal and external audiences across multiple communication channels. The role manages all phases of multimedia production and post-production, creates content for digital and other communication platforms, and provides coverage for University events and initiatives. It also supports brand management, advises stakeholders on creative direction and production needs, and maintains an organized library of multimedia assets and production equipment. The position coordinates schedules and logistics, manages multiple assignments, and completes other duties as assigned. Salary is commensurate with education and experience within the assigned salary range; a specific salary range is not provided.

Requirements

Bachelor’s degree in an applicable field or an equivalent combination of education and experience.
Two years of related experience.
Knowledge of word processing and spreadsheet applications.
Excellent written communication, analytical, interpersonal, and organizational skills.
Ability to multitask and work cooperatively with others.
Ability to understand instructional needs conceptually and translate them into multimedia designs.
Ability to lift moderately heavy objects.
Applicants seeking consideration for the degree equivalency must have four years of related experience in lieu of a Bachelor’s degree, plus the minimum required experience; the posting specifies a total of six years of experience.

Nice To Haves

Knowledge of planning and executing marketing plans with regard to multimedia.
Five years of professional experience in photography, videography, multimedia production, digital media, visual communications, marketing, public relations, advertising, or a related field.
Experience producing multimedia content in a higher education environment.
Experience supporting marketing, communications, public relations, branding, recruitment, advancement, advertising, or content marketing initiatives, including managing digital asset libraries, archives, project files, and production workflows.
Demonstrated ability to plan, produce, edit, and deliver high-quality multimedia content across websites, social media, digital advertising, email marketing, digital signage, presentations, and broadcast.
Experience creating and enhancing multimedia content, including motion graphics, animations, and captions, while managing multiple projects, meeting deadlines, and maintaining creative and technical standards.
Proficiency in Adobe Creative Cloud applications, including Premiere Pro, After Effects, Photoshop, Lightroom, and Audition, or comparable professional multimedia production software.
Working proficiency in photography, videography, lighting, audio production, video editing, post-production, digital asset management, and multimedia storytelling.
A professional portfolio demonstrating photography, videography, visual storytelling, editing, animation, motion graphics, creative concept development, and multimedia production.

Responsibilities

Plan, shoot, edit, and produce photography, videography, motion graphics, and multimedia content for University initiatives.
Develop creative concepts, visual narratives, scripts, shot lists, and storyboards that communicate University messages and priorities.
Produce visual stories about academic programs, student success, research, faculty, athletics, alumni, community partnerships, and campus life.
Perform production and post-production tasks, including photography, videography, lighting, audio recording, interviewing, editing, color correction, audio enhancement, captioning, animation, motion graphics, file optimization, and content formatting.
Create content for the University website, social media, digital signage, email marketing, presentations, advertising campaigns, commercial inventory, and other platforms.
Provide photography and video coverage of University events, ceremonies, special projects, campaigns, and institutional initiatives.
Optimize content for digital, social media, web, advertising, broadcast, and presentation platforms.
Identify visual storytelling opportunities and recommend creative approaches to increase audience engagement and support University goals.
Review content for technical quality, brand alignment, accessibility, accuracy, and effectiveness before publication.
Collaborate with the Manager of Creative Services and team members on projects supporting departmental and institutional priorities.
Work with the Office of Marketing and Communications to integrate multimedia assets into broader marketing and communications strategies.
Consult with campus stakeholders about objectives, audiences, creative direction, production requirements, deliverables, and timelines.
Translate marketing and communications objectives into visual concepts and multimedia products.
Ensure content follows University brand standards, visual identity and editorial guidelines, accessibility requirements, and messaging priorities.
Contribute to the development and maintenance of a distinctive University photography and videography style.
Participate in creative planning meetings and recommend storytelling approaches, production techniques, and audience engagement opportunities.
Communicate project status, scheduling needs, and production considerations to the Manager of Creative Services.
Maintain a current library of photography, video, and multimedia assets representing University people, programs, events, accomplishments, and initiatives.
Organize, catalog, archive, and retrieve multimedia assets, and maintain appropriate file management, backup, storage, and archival practices.
Operate, maintain, inventory, and store photography, video, audio, lighting, and related production equipment.
Recommend equipment upgrades, software enhancements, and workflow improvements.
Keep informed about multimedia technologies, production techniques, software, and industry best practices.
Manage assignments and production schedules to complete projects accurately and on time.
Coordinate production logistics, including schedules, locations, equipment, participants, and resources.
Maintain production records, inventory information, permissions, releases, and related documentation.
Use University equipment, technology resources, and production assets responsibly and efficiently.
Perform other duties as assigned.