Multimedia Production Specialist II

Texas A&M University System•Prairie View, TX

3d•Onsite

About The Position

The Multimedia Production Specialist II works under general supervision and reports to the Manager of Creative Services as a member of the Creative Services Team in the Office of Marketing and Communications. The position independently plans, produces, edits, and delivers photography, video, motion graphics, and other multimedia content supporting Prairie View A&M University’s marketing, communications, recruitment, engagement, advancement, and branding objectives. The specialist develops creative concepts and visual storytelling solutions, collaborates with Creative Services colleagues and campus stakeholders, and creates content for internal and external audiences across multiple communication channels. The role also maintains multimedia assets and production equipment, coordinates production logistics, and manages multiple assignments and schedules. The position requires a bachelor’s degree in an applicable field or an equivalent combination of education and experience, plus two years of related experience. A professional portfolio and experience with Adobe Creative Cloud or comparable software are preferred. Work beyond normal office hours and on weekends is required.

Requirements

Bachelor’s degree in an applicable field or an equivalent combination of education and experience.
Two years of related experience.
Knowledge of word processing and spreadsheet applications.
Excellent written communication, analytical, interpersonal, and organizational skills.
Ability to multitask and work cooperatively with others.
Ability to understand instructional needs conceptually and translate them into multimedia designs.
Ability to lift moderately heavy objects.
Work beyond normal office hours and on weekends.
Applicants qualifying through experience in lieu of a bachelor’s degree must have four years of related experience to meet the degree equivalency, in addition to the minimum required experience, for a total of six years of experience.
Applicants must submit a resume or curriculum vitae and a cover letter.
Employment is contingent on verification of credentials and completion of a criminal history check.

Nice To Haves

Knowledge of planning and executing marketing plans with regard to multimedia.
Five years of professional experience in photography, videography, multimedia production, digital media, visual communications, marketing, public relations, advertising, or a related field.
Experience producing multimedia content in a higher education environment.
Experience supporting marketing, communications, public relations, branding, recruitment, advancement, advertising, or content marketing initiatives, including managing digital asset libraries, archives, project files, and production workflows.
Demonstrated ability to produce high-quality multimedia across formats and channels, including websites, social media, digital advertising, email marketing, digital signage, presentations, and broadcast.
Experience creating and enhancing multimedia content, including motion graphics, animations, and captions, while managing multiple projects, meeting deadlines, and maintaining creative and technical standards.
Proficiency in Adobe Creative Cloud applications, including Premiere Pro, After Effects, Photoshop, Lightroom, and Audition, or comparable professional multimedia production software.
Working proficiency in photography, videography, lighting, audio production, video editing, post-production, digital asset management, and multimedia storytelling.
A strong professional portfolio demonstrating photography, videography, visual storytelling, editing, animation, motion graphics, creative concept development, and multimedia production.

Responsibilities

Plan, shoot, edit, and produce photography, videography, motion graphics, and multimedia content for University initiatives.
Develop creative concepts, visual narratives, scripts, shot lists, and storyboards that communicate University messages and priorities.
Produce visual stories about academic programs, student success, research, faculty, athletics, alumni, community partnerships, and campus life.
Perform multimedia production and post-production, including photography, videography, lighting, audio recording, interviewing, editing, color correction, audio enhancement, captioning, animation, motion graphics, file optimization, and formatting.
Create content for the University website, social media, digital signage, email marketing, presentations, advertising, commercial inventory, and other platforms.
Provide photography and video coverage of University events, ceremonies, special projects, campaigns, and institutional initiatives.
Optimize content for digital, social media, web, advertising, broadcast, and presentation platforms; identify storytelling opportunities and recommend creative approaches to support engagement and University goals.
Review content for technical quality, brand alignment, accessibility, accuracy, and effectiveness before publication.
Collaborate with the Manager of Creative Services and team members on multimedia projects supporting departmental and institutional priorities.
Work with Office of Marketing and Communications colleagues to integrate multimedia assets into broader marketing and communications strategies.
Consult with campus departments and stakeholders about objectives, audiences, creative direction, production requirements, deliverables, and timelines; translate objectives into visual concepts and multimedia products.
Ensure content follows University brand, visual identity, editorial, accessibility, and messaging standards; contribute to the University’s photography and videography style.
Participate in creative planning meetings and recommend storytelling approaches, production techniques, and audience-engagement opportunities.
Communicate project status, scheduling needs, and production considerations to the Manager of Creative Services.
Maintain a current library of photography, video, and multimedia assets; organize, catalog, archive, and retrieve assets; and maintain file-management, backup, storage, and archival practices.
Operate, maintain, inventory, and store production equipment; recommend equipment, software, and workflow improvements; and keep informed about emerging technologies and industry practices.
Manage multiple assignments and production schedules, coordinate logistics such as scheduling, locations, equipment, participants, and resources, and maintain production records, inventory information, permissions, and releases.
Use University equipment, technology resources, and production assets responsibly and efficiently; perform other duties as assigned.