Multimedia Manager - 0726

City of Greenville•206 S. Main Street (City Hall) - Greenville, SC

8d•Hybrid

About The Position

Under general direction and in compliance with standard operating procedures and policies, this role responds to routine media requests for information and interviews. The Multimedia Manager writes and sends media advisories regarding City events and follows up as needed. This position compiles information, videos, photos, and quotes for media distribution and earned coverage, and pitches story ideas to local and national media outlets. The role also assists with responses to negative or inaccurate media coverage and monitors media coverage of City Council priorities. A key responsibility is producing videos for City digital media accounts, applying a significant degree of initiative and creative storytelling across all mediums.

Requirements

Bachelor’s degree in marketing, communications, journalism, public relations, media studies, or a related field.
Over four (4) years of professional experience in journalism, news reporting, communications or a related field.
At least one (1) year of experience in a full-time or part-time media relations, community engagement or public information role.
Must obtain Public Information Officer (PIO) certification within one (1) year of start date.
Valid South Carolina Class D Driver's License.
Knowledge of videography and photography.
Knowledge of interviewing techniques.
Knowledge of script writing and editing.
Knowledge of media operations and deadlines.
Ability to establish and maintain effective working relationships with City departments, the public, and key stakeholders.
Ability to add local media to establish and maintain relationships.
Ability to apply principles of written communication, graphical layout, and multimedia techniques appropriate to social media communication, ensuring that work products are clear, usable and effectively convey the intended messages and information.
Ability to work independently, exercising effective judgment and professional thinking.
Ability to prioritize workload and manage time efficiently, meet deadlines and complete assignments in a timely manner.
Ability to successfully complete time-sensitive and/or high-profile projects through collaboration, consensus and creativity.
Ability to read and comprehend policies, guidelines, manuals, and professional journals.
Ability to write and edit content for reports and presentations and compose digital content in a clear and professional manner at an advanced level.
Ability to make mathematical calculations and draw logical conclusions.
Ability to operate video and audio-visual equipment and camera.
Ability to operate general office equipment to include scanner, printer, copier, telephone, and computer with Microsoft Office Suite.
Ability to utilize specialized software and systems to include DreamWeaver, Adobe Suite (InDesign, Photoshop, Illustrator).

Responsibilities

Research stories and conduct interviews as assigned.
Record video and take photos at City events, meetings, initiatives and facilities.
Produce a weekly recap video of City Council priorities.
Produce news style video stories to educate the public on City policies, ordinances and developments.
Develop strong relationships with expert staff in other departments to generate story ideas, fact check content and ensure the City’s digital coverage is comprehensive and representative of the goals of the City Manager and the priorities of City Council.
Write and edit news stories on City websites.
Update website project pages and YouTube playlists when new videos are produced on ongoing initiatives.
Fulfill requests for information, schedule interviews, and assist City staff or elected leaders with talking points and/or coaching.
Compile information, video, photos and quotes for media distribution and earned coverage.
Write and send media advisories regarding City events and follow up as needed.
Pitch story ideas to local and national media outlets regarding City initiatives.
Develop relationships with reporters who cover the City.
Assist with responses to negative or inaccurate media coverage by conducting research and putting together first drafts.
Assist media with City responses to severe weather incidents and public safety concerns in collaboration with the Greenville Police Department and Greenville City Fire Department.
Support partners, including Greenville County Emergency Management, as a Public Information Officer (PIO) during incidents such as wildfires, natural disasters and flooding.
Participate in state, local and FEMA training exercises.
Perform other duties as assigned.