Multichannel Marketplace (Amazon & Walmart) & Paid Ads Account Manager

Herbal Goodness•McKinney, TX

About The Position

Herbal Goodness is a fast-growing wellness and nutraceutical brand dedicated to empowering wellness and changing lives through premium, plant-based herbal supplements, teas, liquid extracts, and superfoods. We are passionate about delivering clean, effective products while creating positive impact through our mission-driven initiatives. We are seeking a highly analytical, growth-driven, and execution-focused Multichannel Marketplace & Paid Ads Lead to own and scale revenue performance across Amazon, Walmart, paid media, and marketplace growth channels. This role is ideal for someone who thrives in a high-growth environment, understands marketplace algorithms, is obsessed with performance metrics, and can drive measurable revenue growth through strategic listing optimization, paid advertising, and channel expansion. Position Overview The Multichannel Marketplace & Paid Ads Lead will own end-to-end performance across Amazon, Walmart Marketplace, and paid advertising channels. This role is responsible for: Marketplace listing optimization and compliance Amazon and Walmart revenue growth Paid media performance across multiple channels Brand storefront optimization Organic ranking improvement Influencer and creator coordination for Amazon Performance marketing strategy and execution The ideal candidate combines strong marketplace management expertise, paid advertising experience, and a data-driven mindset.

Requirements

4–8+ years of experience managing Amazon Marketplace and/or Walmart Marketplace
Proven success in growing marketplace revenue for consumer brands
Strong experience with Amazon Seller Central and Walmart Seller Center
Hands-on experience managing paid advertising campaigns across Amazon and digital channels
Deep understanding of listing optimization, SEO, conversion optimization, and marketplace compliance
Experience with: Amazon A+ Content, Brand Stores, Product ranking strategies, Paid acquisition funnels, Marketplace troubleshooting
Strong analytical and reporting skills
Comfortable working with performance dashboards and KPI ownership

Nice To Haves

Experience in supplements, wellness, CPG, or health brands
Familiarity with influencer or creator marketing
Knowledge of Helium 10, Jungle Scout, Data Dive, Pacvue, Perpetua, or similar tools
Experience managing Google, Meta, YouTube, and LinkedIn paid campaigns
Shopify experience preferred

Responsibilities

Own revenue growth for Amazon and Walmart Marketplace channels
Manage and optimize product listings across Amazon and Walmart
Launch, optimize, and maintain listings for new and existing SKUs
Resolve listing suppression, compliance issues, and catalog health challenges
Improve product discoverability, keyword ranking, and conversion rates
Monitor category trends, competitor activity, and marketplace opportunities
Ensure channel compliance and platform best practices are maintained
Manage storefront optimization, category navigation, and customer experience
Optimize titles, bullets, backend keywords, descriptions, and enhanced content
Improve listing health scores and marketplace quality metrics
Coordinate creation and optimization of: Lifestyle images, Product videos, Infographics, A+ Content / Premium A+ Content, Amazon Brand Store and Walmart Storefront updates
Continuously refresh listings based on performance data and algorithm changes
Own and optimize paid media performance across: Amazon Sponsored Products, Sponsored Brands, Sponsored Display, Walmart Connect Ads, Google Ads, Meta Ads (Facebook & Instagram), YouTube Ads, LinkedIn Ads
Develop campaign strategies to drive: Customer acquisition, Upsells and cross-sells, Higher average order value, Improved ROAS and efficiency
Monitor daily ad performance and budget pacing
Conduct A/B testing across creative, landing pages, audiences, and offers
Build reporting dashboards and provide actionable insights
Manage Amazon Influencer and Creator relationships
Identify and recruit influencers aligned with the Herbal Goodness brand
Coordinate creator content, UGC campaigns, and marketplace amplification
Track engagement, conversions, and campaign effectiveness
Analyze performance across all channels and identify growth opportunities
Monitor key marketplace and advertising metrics
Deliver weekly and monthly performance reports
Recommend data-backed improvements to increase profitability and scale
Collaborate with operations, inventory, customer support, and marketing teams to ensure alignment