Multi-Location SEO Manager

MB2 Dental • Carrollton, TX

6d

About The Position

MB2 Dental is hiring a Multi-Location SEO Manager to lead organic search strategy across its network of partner practice websites. The role focuses on increasing visibility, authority, and patient acquisition across traditional and AI-powered search, while developing scalable hyper-local programs for competitive local markets. The manager will establish consistent local and enterprise SEO frameworks, lead technical SEO initiatives in partnership with web development teams, manage external SEO partners, and create standardized performance reporting that demonstrates business value and growth opportunities. The position requires advanced use of SEO and analytics platforms and the ability to communicate insights to executive and non-technical audiences.

Requirements

• At least 5 years of experience in SEO, organic growth, or digital performance marketing.
• Proven success developing and executing SEO strategies in multi-location, franchise, healthcare, or other distributed-network organizations.
• Experience driving SEO, AI search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies.
• Strong background managing SEO agencies, consultants, or other external marketing partners.
• Advanced proficiency with GA4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, or comparable SEO platforms.
• Ability to communicate technical concepts effectively to executive and non-technical audiences.

Nice To Haves

• Client-facing experience and stakeholder management skills are strongly preferred.
• Experience integrating data sources into reporting and visualization tools such as Power BI is highly valued.

Responsibilities

• Lead organic search strategy across partner practice websites to drive visibility, authority, and patient acquisition across traditional and AI-powered search platforms.
• Develop scalable, hyper-local SEO programs that help practices compete in local markets.
• Build and optimize frameworks for Google Business Profiles, local citation management, location-page performance, and multi-location search visibility.
• Ensure SEO best practices are consistently applied across properties while adapting strategies to local market conditions.
• Lead technical SEO initiatives, including site architecture, indexation, schema markup, structured data, Core Web Vitals, and page performance.
• Partner with web development teams to identify opportunities, resolve technical issues, and improve search performance.
• Manage external SEO partners and establish performance expectations and measurable KPIs aligned with business outcomes.
• Ensure agency work focuses on qualified traffic, conversions, and revenue impact.
• Develop and maintain standardized SEO and website-performance reporting across locations.
• Translate SEO and website-performance data into actionable executive-level insights that demonstrate business value and growth opportunities.
• Use analytics and SEO platforms, and integrate data sources into reporting and visualization tools where applicable.

Benefits

• Medical, dental, vision, and life insurance
• Long- and short-term disability
• Paid time off (PTO)
• Paid holidays
• Traditional and Roth 401(k) options
• Competitive compensation package

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed