Motorsport Marketing & Operations Intern - 2027

Bosch Group•Farmington Hills, MI

About The Position

Bosch Motorsport North America is a supplier of electronics, sensors, actuators, and engineering services to racing series and teams worldwide. The Motorsport Marketing & Operations Intern supports marketing initiatives, event coordination, and partnership activations. The position provides hands-on experience with motorsport activations, trade shows, vendor communication, creative content development, and data-driven marketing decisions. Responsibilities include coordinating motorsport activations and trade show participation, assisting with race-event logistics, supporting partnership activations and branded merchandise, contributing to communications and content production, supporting sales-related customer and dealer communication, tracking marketing expenditures, improving marketing and project-tracking processes, and collaborating on internal and external projects.

Requirements

  • Currently pursuing a bachelor's or master's degree in a business-related field.
  • Minimum 3.0 GPA.
  • Must be at least 18 years old and eligible to work in the United States without sponsorship.
  • Motorsport interest or experience, such as race teams or FSAE.

Nice To Haves

  • Experience with project management tools such as MS Project, Asana, or Monday.
  • Strong MS Office skills, particularly PowerPoint and Excel.
  • Strong analytical and mathematical skills.
  • Structured working approach and commitment to high-quality standards.
  • Ability to work independently and demonstrate self-direction.
  • Attention to detail, sound decision-making, and problem-solving skills.
  • Ability to apply critical thinking to analyze problems and develop solutions.
  • Genuine passion for professional motorsport and drive to make meaningful technical contributions.
  • Ability to thrive in an entrepreneurial, fast-paced environment and take initiative.
  • Flexibility, adaptability, and use of data-driven reasoning to guide decisions.
  • Ability to collaborate in a multidisciplinary team while managing individual tasks and deadlines.
  • Growth mindset, curiosity, and interest in learning technologies and improving workflows and processes.
  • Clear, objective verbal and written communication skills.

Responsibilities

  • Lead early coordination efforts for motorsport activations and trade show participation.
  • Assist with race event coordination and logistics.
  • Support the planning and implementation of partnership activations, including FSAE and WIMNA.
  • Assist with marketing-related topics such as branded goods and team gear.
  • Assist with creative design for different working locations.
  • Contribute to global and regional communications, including content production, events, and media relations.
  • Support the sales team with customer and dealer communication.
  • Monitor and track marketing expenditures.
  • Contribute to organizational and process improvements for marketing and project tracking.
  • Collaborate with the Operations Lead on internal and external projects.
  • Participate in division-wide collaboration to promote team alignment and unity.
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