Motorsport Marketing & Operations Intern - 2027

Bosch Group•Farmington Hills, MI

About The Position

Bosch Motorsport North America is seeking a Motorsport Marketing & Operations Intern to support marketing initiatives, event coordination, and partnership activations. The intern will gain hands-on experience with motorsport activations, trade shows, vendor communication, creative content development, and data-informed marketing decisions while contributing to a growing, entrepreneurial team. The role also supports regional and global communications, customer and dealer communication, marketing expense tracking, process improvements, and cross-functional projects.

Requirements

  • Currently pursuing a bachelor's or master's degree in a business-related field.
  • Minimum 3.0 GPA.
  • Must be at least 18 years old.
  • Must be eligible to work in the United States without sponsorship; future work-authorization sponsorship is unavailable.
  • Interest or experience in motorsport, such as race teams or FSAE.
  • Strong analytical and mathematical skills.
  • Structured approach to work and high-quality standards.
  • Ability to work independently and demonstrate self-direction.
  • Attention to detail, decision-making, and problem-solving skills.
  • Ability to apply critical thinking to analyze problems and develop solutions.
  • Clear verbal and written communication skills, including communicating technical concepts and observations objectively.
  • Self-discipline and time-management skills to meet strict deadlines.
  • Flexibility and ability to adapt in fast-moving environments.

Nice To Haves

  • Experience with project management tools such as MS Project, Asana, or Monday.
  • Strong Microsoft Office skills, particularly PowerPoint and Excel.
  • Genuine passion for professional motorsport.
  • Proactive, accountable approach and initiative in solving problems.
  • Data-driven decision-making.
  • Ability to collaborate in a multidisciplinary team while independently executing tasks.
  • Curiosity and willingness to learn new technologies and systems and improve workflows and processes.

Responsibilities

  • Lead early coordination efforts for motorsport activations and trade show participation.
  • Assist with race event coordination and event logistics.
  • Support planning and implementation of partnership activations, including FSAE and WIMNA.
  • Assist with marketing topics such as branded goods and team gear.
  • Assist with creative design for different working locations.
  • Contribute to global and regional communications, including content production, events, and media relations.
  • Support the sales team with customer and dealer communication.
  • Monitor and track marketing expenditures.
  • Contribute to organizational and process improvements for marketing and project tracking.
  • Collaborate with the Operations Lead on internal and external projects.
  • Participate in division-wide collaboration to promote team alignment and unity.
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