Money Management Demand Generation Manager, Americas

Stripe • South San Francisco, CA

2d

About The Position

Stripe is seeking an experienced marketer to lead Money Management marketing across the US, Canada, and Latin America. This role will be responsible for setting the regional strategy and developing programs to generate demand, grow pipeline, and increase market share for Stripe's Money Management products. Money Management encompasses products that enable businesses to hold funds, move money globally, create and manage cards, and access financing. The position offers a significant opportunity to shape the marketing strategy and demand generation approach for this high-priority area, which is still in its early stages of marketing development. The role involves building and improving the engine for reaching key decision-makers, creating a consistent customer experience, setting regional priorities, allocating budget, and connecting global campaign strategies with regional execution.

Requirements

• 5+ years of experience running scaled digital demand generation programs (e.g., demand generation, growth marketing, or regional marketing).
• Experience with GTM direct ownership of an audience or product segment at a B2B company.
• Demonstrated experience building multi-channel demand generation strategies and owning integrated digital activations across paid media, content marketing, and email marketing.
• Proven experience assessing business health and managing marketing performance metrics, translating go-to-market data on lead generation, funnel conversion, pipeline progress, and channel performance into clear insights and actions.
• Strong organization and project management skills with the ability to manage multiple complex programs simultaneously.
• Proven experience building and delivering programs with partners across Sales, Sales Development, Product Marketing, Content, and Event Marketing.
• Ability to navigate ambiguity: The ability to build, adapt, and maintain positive momentum is key for this role.

Nice To Haves

• Fluency with AI, including leveraging native AI tooling and integrating LLM / agentic capabilities into everyday work.
• Experience building and scaling net new programs with an eye toward repeatability and efficiency (built 0 to 1 and scaled from 1 to 10).
• Event or field marketing experience or exposure (prior event ownership not required).
• Experience in payments, financial technology, or adjacent industries or marketing FinTech solutions.
• Adjacent business experience (e.g., strategy consulting, paid media, etc.) that brings a well-rounded GTM perspective.

Responsibilities

• Lead regional multi-channel strategy for Money Management marketing campaigns that drive demand, utilizing channels such as paid media, content syndication, digital events, and account-based marketing (ABM).
• Build region-specific marketing activations with channel leads to unlock local opportunities for Money Management audiences.
• Build a cross-GTM coalition including Global Campaigns, Events, Product Sales, Sales Development, and Sales Operations to jointly grow the Money Management pipeline.
• Own key business and revenue metrics for Money Management across the sales funnel, investigating conversion, channel mix effectiveness, and pipeline health.
• Partner cross-functionally to define regional requirements as Stripe refines marketing capabilities, MarTech stack, and lead management for scaled motions.
• Identify innovative new ways to reach and engage the Money Management audience, with broad leeway for creative marketing ideas.
• Act as a thought leader representing the Americas as Stripe grows its Money Management go-to-market across campaigns and broader strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed