Demand Generation Manager

Yardstik•Minneapolis, MN

7d•Hybrid

About The Position

We're looking for a demand marketer to build the programs that bring more of the right companies to Yardstik. This role turns trust into pipeline through account signals and intent tracking, email campaigns, landing pages, testing, and measurement. Yardstik is growing fast because we built the Human Trust Platform for a market facing real, growing risks. Thousands of companies use it to know who they're hiring and to keep trusting them long after day one. When this works, good candidates move faster and the ones who shouldn't be there don't get through. Yardstik is growing fast and the work has a meaningful impact for real people. We've been a Best Place to Work 6 years running, and first in our category the last 2. This year we added Top Workplaces and the Inc. 5000 to the list. We look for people who are hungry, humble, and smart, and who would rather build something this month than plan something for next year. If you want to do the best work of your career next to people who will match your effort, this is a good place to do it. This role owns how demand gets created at Yardstik and how it reaches our sales team.

Requirements

You've spent 3+ years doing this work on a demand gen or growth team, and you're ready to be the one who builds it
You know HubSpot and Salesforce well. You build workflows, scoring, and routing yourself
You are a good writer who can take a campaign from idea to sent
You've worked with intent tools like Clay, 6sense, ZoomInfo, or Apollo
You move fast, test often, and take real ownership of what you build

Responsibilities

Set up and run our signal engine: intent data, website and LinkedIn activity, job changes, and partner activity, turned into triggers our sales team acts on the same day
Build and run email campaigns: nurture, re-engagement, partner segments, and sequences that support our sales team
Own the sending infrastructure behind them: domains, inboxes, warm-up, and deliverability
Own our landing pages and the conversion testing behind them
Make sure inbound leads reach the right rep quickly
Run campaigns across our channels, measure what each one produced, and report results clearly enough that anyone can follow them