Modlin Marketing Manager

University of Richmond

2d•Onsite

About The Position

The Modlin Marketing Manager at the University of Richmond's Modlin Center for the Arts is responsible for leading the development, execution, and evaluation of comprehensive marketing initiatives. These initiatives aim to enhance visibility, expand relationships, and broaden participation for the Modlin Center and its supported programs. The role encompasses the presenting program, Modlin Arts Presents, its individual performances, artist residencies, and engagement activities, as well as supporting the marketing needs for presentations by the Department of Theatre & Dance, the Department of Music, and university-wide arts campaigns. This hands-on position requires both strategic thinking and active campaign execution, including actionable marketing plans, project management, content writing and design, event promotion, and marketing analytics to meet attendance goals, enhance the public image, and promote the facility, services, and programs of the Modlin Center for the Arts.

Requirements

Clear understanding of applying marketing and communications strategy concepts, tools, and approaches for internal and external audiences, remaining current on trends in these areas.
Develop understanding of audience behavior and motivations, with success in crafting impactful marketing communications across various formats.
Excellent communication skills with the ability to convey complex concepts and info clearly and persuasively in all forms and aimed at a variety of audiences.
Position requires substantial interdepartmental collaboration, communication, education, project management, and meeting deadlines.
Strong analytical, problem-solving, organizational and interpersonal skills.
Excellent judgment and ability to adapt and prioritize competing responsibilities, focus, and achieve results.
A strong sense of initiative and desire to learn and the ability to work as part of a small, professional team.
Values the power of the arts on a university campus.
Demonstrated graphic design skills and proficiency using Adobe Creative Suite.
Demonstrated understanding of brand management and voice.
Ability to manage the diverse needs of Modlin Center patrons and stakeholders with diplomacy and respect.
Bachelor's degree required.
Minimum 3 years of professional experience in marketing, performing arts management, or related field.

Nice To Haves

Experience in marketing and/or communications in a performing arts organization preferred.
Experience with CRM or ticketing platforms preferred.

Responsibilities

Lead the development, execution, and evaluation of comprehensive marketing initiatives that enhance visibility, expand relationships, and broaden participation of Modlin Center for the Arts and its supported programs.
Support the marketing needs for the presenting program, Modlin Arts Presents, its individual performances, artist residencies, and engagement activities.
Support the marketing needs for presentations by the Department of Theatre & Dance, the Department of Music, and university-wide arts campaigns.
Execute actionable marketing plans.
Perform project management.
Conduct content writing and design.
Promote events.
Perform marketing analytics to meet attendance goals, enhance the public image, and promote the facility, services, and programs of the Modlin Center for the Arts.