Mobile Growth Manager

ElevenLabs

54d•Remote

About The Position

ElevenLabs is seeking a Mobile Growth Manager to take ownership of and scale the company's app acquisition and growth channels. This is a hands-on role focused on building, testing, and optimizing campaigns across mobile platforms. The successful candidate will collaborate with creative, product, lifecycle marketing, and data science teams to drive measurable growth in installs, activation, and revenue, ensuring a connection between paid acquisition and the overall app experience. The company is looking to significantly scale its mobile growth efforts with a data-driven, experimentation-first approach.

Requirements

Hands-on experience managing mobile acquisition campaigns across platforms like Meta, TikTok, Apple Search Ads, or Google App Campaigns
Ability to think beyond installs and optimize for full-funnel metrics like activation, retention, LTV, and revenue
Comfort working within mobile attribution constraints (SKAN, MMPs) and making decisions with imperfect data
Comfort operating in ambiguity and building new channels or programs from scratch
Ability to collaborate effectively with creative, product, lifecycle, and data teams to drive growth
Ability to take ownership and move quickly, balancing experimentation with execution
Clear communication skills and ability to translate performance into business outcomes (growth, revenue, efficiency)

Responsibilities

Develop and execute mobile growth strategies across key acquisition channels (Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging platforms)
Own campaign planning, budget allocation, optimization, and performance tracking end-to-end
Partner closely with creative teams to develop high-performing, platform-native ad creative (static, video, UGC)
Design and run experiments to improve install rate, activation, retention, and monetization
Work with product and lifecycle teams to optimize onboarding, conversion flows, and downstream engagement
Build and leverage attribution frameworks (SKAN, MMPs) to measure true performance and guide decision-making
Analyze performance and optimize campaigns based on CPI, CAC, LTV, payback period, and retention metrics
Identify and scale high-performing channels while quickly cutting underperforming ones
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