MHU Marketing & Event Coordinator

Wayne Health•Detroit, MI

About The Position

This role supports the creation and implementation of marketing strategies and provides administrative support to Wayne Mobile Health Unit (WMHU) team members, following established departmental policies and procedures. The coordinator supports business partner outreach, patient engagement, marketing and communications, conferences and special events, and WMHU administrative operations. Wayne Health is a non-profit, multi-specialty academic group practice with nearly 400 physicians and advanced practice providers across 50 specialties. It serves individuals and families throughout southeastern Michigan, providing care from birth to end of life. Wayne Health reports serving one million patients and their families annually and operates at more than 100 hospital-based clinics, outpatient health and specialty care centers.

Requirements

High school diploma and at least 5 years of relevant experience.
Ability to communicate effectively, both verbally and in writing.
Interpersonal skills to establish and maintain productive working relationships with physicians, patients and their families, and other internal and external stakeholders.
Ability to work independently.
Reliable transportation.

Nice To Haves

Bachelor’s degree in Marketing or a related field.
At least 2 years of project management experience.

Responsibilities

Lead business partner outreach and engagement to discuss on-site mobile unit deployments for employee wellness events and ongoing health management support.
Act as the point person for WMHU business-to-business connections and marketing initiatives.
Work with WMHU leadership and the Wayne Health Legal team to develop service agreements for business events.
Meet with businesses to develop marketing strategies, identify opportunities to expand services, and troubleshoot issues.
Prepare marketing strategies to increase patient awareness and engagement.
Conduct patient interviews to gather feedback about experiences and current and future services.
Participate in planning meetings to understand target audiences and services offered.
Perform photography and videography at key WMHU events.
Create, edit, and produce digital and printed marketing materials consistent with Wayne Health and WSU marketing guidelines.
Manage internal and external marketing materials to ensure brand guidelines are followed.
Write content and develop digital videos and printed marketing materials for WMHU initiatives.
Use analytics to improve healthcare quality and marketing effectiveness.
Assist with public relations and marketing campaigns in accordance with WMHU and WSU marketing guidelines.
Promote and distribute WMHU content through relevant sites, including LinkedIn, local business blogs, and social media sites.
Monitor social media posts daily and provide feedback.
Prepare marketing bins and stage special events for WMHU.
Obtain signed photographic and videography release forms from individuals participating in digital outreach.
Assist with special WMHU projects.
Manage WMHU attendance at conferences, coordinate setup locations, design and produce marketing materials, and distribute them at conferences.
Independently lead the design, development, and execution of comprehensive changes to outreach, scheduling, and deployment strategies across the Mobile Unit.
Serve as the primary contact for calls to the main WMHU phone line, respond to inquiries, and direct callers to appropriate departments or personnel.
Work with the WSU/WH Grant Liaison to incorporate project requirements into the overall WMHU vision and goals.
Coordinate meetings with local and state leaders to align WMHU’s vision with community goals and needs.
Coordinate meetings, planning sessions, and event strategies with Principal Investigators for grant-related activities conducted at mobile unit events.
Assist the WMHU administrative team with scheduling grant and corporate events.
Maintain and update the WMHU web calendar.
Assist with managing WMHU website and event requests.
Coordinate and attend community leadership workgroups and meetings.
Participate in memberships in local community- and business-focused organizations.
Provide support to the WMHU Administrative Team.
Review and analyze special projects and report findings to leadership.
Perform other duties as assigned.