Meta Ads Creator

Genie Academy
Remote

About The Position

We are a multi-location consumer brand with high-intent leads coming through paid social, and we work directly with our customers. Most of our leads come from referrals, SEO, etc. We need a Meta Ads Creator to own our Meta ads, including ad copy, video scripts, hooks, and A/B tests. This is a creative role, not managerial. Our in-house ops person handles the platform, while you focus on the creative work. We have already completed customer research and built the attribution, making your job easier. You will have access to extensive call and survey data on customer needs, and a Conversion API wired with a multi-event funnel (Lead, Schedule, Registration, Purchase). Your primary responsibility is to extract valuable insights from this raw material and deliver results.

Requirements

  • Ability to show three ads you wrote that you are proud of, plus the data behind them.
  • Ability to write video scripts and direct a shoot remotely, or have a video editor you work with.
  • Ability to read a 60-minute sales call transcript and pull out the three lines that are an ad.
  • Portfolio links (ads you wrote, with data if available).
  • Monthly retainer number.
  • Earliest start date.

Nice To Haves

  • Experience with Meta ads.
  • Experience with customer research and attribution.
  • Experience with Conversion API and multi-event funnels.
  • Experience working directly with customers.

Responsibilities

  • Own Meta ads, including ad copy, video scripts, hooks, and A/B tests.
  • Find the gold in raw customer data (call recordings, survey data) and ship it.
  • Achieve the outcome of 6-7 qualified leads per day from Meta ads.
  • Direct a video shoot remotely or work with a video editor.
  • Read a 60-minute sales call transcript and pull out key lines for ads.
  • Build and execute ads during a paid trial period.
  • Continue to create performing ads on a monthly retainer basis.

Benefits

  • Paid trial period for ad creation.
  • Monthly retainer.
  • Negotiated compensation.
  • Performance-based continuation of the role.
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