Social Media Content Creator (Meta Specialist)

Nani Swimwear • Hyde Park, UT

1d • Onsite

About The Position

Nani Adventure Apparel is seeking a Social Media Content Creator with a specialization in Meta platforms (Instagram & Facebook). The ideal candidate has a passion for the outdoors and can translate that lifestyle into engaging, high-performing social media content. This role is crucial for growing the brand, building community, and driving engagement by strategically utilizing Meta platforms. The company celebrates confident, capable women who explore the world with curiosity and grit, and seeks a candidate aligned with their mission of creating versatile, adventure-ready apparel that empowers women to get outside.

Requirements

• A genuine love for the outdoors: hiking, paddling, exploring, and beyond
• Proven experience managing and growing Instagram and/or Facebook accounts
• Strong understanding of Meta algorithms, content strategy, and audience growth tactics
• Experience creating engaging, on-brand social media content (video + photo)
• Confidence in content planning, posting cadence, and social media management tools
• Ability to interpret analytics and adjust strategy accordingly
• Strong visual storytelling instincts and editing skills
• Comfortable being both behind and in front of the camera
• Self-starter who thrives in a creative, fast-moving environment
• Alignment with the Nani brand voice, aesthetic, and mission

Nice To Haves

• Familiarity with influencer/UGC collaboration strategies
• Experience with tools like Later, Planoly, or Meta Business Suite

Responsibilities

• Create engaging, high-quality content tailored specifically for Meta platforms (Instagram & Facebook)
• Plan, shoot, and edit short-form video and photo content optimized for performance (Reels, Stories, Carousels)
• Own day-to-day social media execution, including posting, scheduling, and maintaining a consistent brand presence
• Write captions that reflect Nani’s voice while driving engagement and connection
• Monitor comments, DMs, and community interactions to foster an active and authentic audience
• Collaborate with the marketing team on content calendars, campaigns, and product launches
• Analyze content performance and optimize based on insights (engagement, reach, saves, conversions)
• Stay on top of trends, audio, and platform updates—and quickly adapt content strategy
• Capture authentic brand moments—on trails, water, road trips, and everyday adventure
• Act as a brand ambassador—both online and in the wild

Benefits

• Base Salary: $60,000 – $72,000 (depending on experience)
• Gear Stipend: Regular Nani product + seasonal gear allowance
• Adventure Flexibility: Dedicated time and flexibility to capture content outdoors

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees