Social Media Content Creator

Quality Roots • Royal Oak, MI

10h • Onsite

About The Position

At Quality Roots, Michigan's top name in recreational cannabis, we're all about setting the bar high. We're not just a company-we're a community, a culture, and a driving force in Michigan's cannabis future. Our team is built by local experts and entrepreneurs who've earned trust through hard work and integrity. We lead with integrity and innovation, forging lasting relationships with customers, employees, and local partners. We're growing fast, and so is the potential for your career. Whether you're a seasoned sales pro or just getting started, we provide the platform to help you level up and earn big. We're looking for a creative, self-driven Content Creator to own and grow our social presence across TikTok, Instagram, and Facebook. This role focuses on producing high-volume, short-form video content that highlights in-store experiences, products, staff personalities, and brand culture optimized for reach, engagement, and foot traffic.

Requirements

• Strong TikTok and/or Instagram presence (portfolio required)
• Understanding of cannabis content advertising restrictions
• Reliable, self-managed, and deadline-driven
• 21+ and comfortable in a cannabis retail environment
• Familiar with Michigan cannabis brands and culture

Responsibilities

• Filming and editing of 10-15 short-form videos per week
• 1-2 videos weekly across 5 Metro Detroit locations
• Platform-ready formats: TikTok, Instagram Reels, Sponsored Meta Ads
• On Site Coverage: Rotate through all 5 Metro Detroit stores regularly with occasional visits to Battle Creek, Kalamazoo, Corunna, and Monroe.
• Capture: Store atmosphere & traffic, Product highlights (new drops, deals, top sellers), Staff personality & interactions, Customer moments (when appropriate)
• Share monthly insights (reach, engagement, follower growth)
• Help inform future content strategy
• Stay on top of TikTok trends, audio, and formats
• Quickly adapt trends to in-store content
• Use strong hooks, fast edits, captions, and trending sounds
• Deliver new content ideas weekly & proactively test new formats for: Product showcases, Staff & customer interactions, POV/day-in-the-life content, Promotions/events/drops
• Content should be: Authentic (not overly polished), Fun, energetic, and local, Consistent with brand voice
• Batch filming across locations, turning everyday store activity into entertaining content
• Efficient capture (multiple videos per visit)
• Comfortable on camera and filming in-store with staff/customers
• Same-day or next-day turnaround
• Include captions, hooks, quick cuts, and trending audio

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees