Memory Care Sales Specialist

Heritage Senior Living•Oshkosh, WI

5d•Onsite

About The Position

Aspire Senior Living is seeking a relationship-driven sales and marketing professional to grow the community, strengthen its local presence, and help older adults and families connect with senior living services. The position owns the sales process and represents Aspire Senior Living in the community, contributing to occupancy and community success. It reports to the Executive Director and partners with corporate Business Development, Marketing, and Communications teams. The role manages prospective residents from initial inquiry through tour, follow-up, deposit, and move-in; builds relationships with referral partners and local organizations; and coordinates outreach, marketing, and community events. It also tracks sales activity and census performance, supports resident and family satisfaction, prepares the community for tours, and helps coach team members on customer service and the sales process. This hands-on, community-facing position requires flexibility to meet the needs of prospective residents, families, referral partners, and the community. Availability to work two Saturdays per month is required; some evenings and additional hours may occasionally be necessary. Local-market travel and travel between Heritage Senior Living locations may also be required. Essential functions include regular communication, computer and CRM use, community tours, outreach and event participation, reliable attendance, and travel as required. Reasonable accommodations may be available to qualified individuals with disabilities.

Requirements

Strong sales and closing skills, including willingness to ask for the business.
Proven networking and relationship-building abilities.
Excellent customer service and interpersonal skills.
Strong written and verbal communication skills.
Confident presentation and public-speaking abilities.
Ability to organize and manage multiple prospects, priorities, and deadlines.
Comfort with CRM systems and tracking measurable sales activity and results.
Valid driver's license and appropriate automobile insurance as required.
Availability to work two Saturdays per month; some evenings and additional hours may occasionally be necessary.
Ability to travel throughout the local market and between Heritage Senior Living locations as required.

Nice To Haves

Bachelor’s degree from a four-year college or university.
2–5 years of sales and/or marketing experience.
Senior living, assisted living, memory care, or healthcare experience is strongly preferred.

Responsibilities

Drive community census by developing and executing sales and marketing strategies.
Manage leads from initial inquiry through tour, follow-up, deposit, and move-in.
Conduct community tours, ask for the business, and maintain follow-up with prospective residents and families.
Build and maintain a pipeline of prospective residents and referral sources.
Track calls, leads, appointments, tours, deposits, sales, and other activity in CRM systems.
Prepare for and help coordinate resident move-ins.
Build relationships with healthcare professionals, referral partners, community organizations, and other local professionals.
Strengthen existing referral relationships and identify new opportunities.
Educate professionals and community partners about Heritage Senior Living, its services, and its communities.
Represent Heritage at networking opportunities, professional organizations, community events, and other outreach activities.
Develop strategies to increase referrals and generate qualified leads.
Partner with community leadership and corporate teams to implement sales and marketing plans.
Plan and coordinate events to increase awareness, generate leads, and strengthen the community's market reputation.
Ensure marketing materials and presentations are consistent with Heritage branding.
Prepare tour routes, stage model rooms, and ensure the community is ready to welcome prospective residents and families.
Support customer service and resident and family satisfaction.
Assist with marketing collateral, customer-focused events, and related budget management.
Establish, manage, and track sales and outreach goals; maintain accurate prospect, referral, lead, and sales information in PCC/CRM systems.
Monitor census and sales performance and complete required reports.
Help educate and coach community team members on customer service, marketing, inquiries, and the sales process.
Collaborate with the Executive Director and other leaders to identify opportunities for census growth.
Work two Saturdays per month, with occasional evenings or additional hours as needed, and travel within the local market or between Heritage Senior Living locations as required.